Sharon Devonish LeidMastering Media Pitching: Best Practices for Publicity StrategistsAs a seasoned publicity strategist with over two decades of experience, I’ve learned that the key to successful media pitching lies in the…Mar 25Mar 25
Sharon Devonish LeidThe Power of Networking: Building Brand Visibility and Relationships in Public RelationsNetworking isn’t just about exchanging business cards or attending events; it’s about cultivating meaningful relationships that elevate…Mar 17Mar 17
Sharon Devonish LeidThe Power of Publicists: Why Investing in Professional Representation Benefits Your BusinessBusinesses face the daunting challenge of standing out among a sea of competitors. Having effective communication and strategic promotions…Mar 10Mar 10
Sharon Devonish Leid5 Myths About Using Press to Build Brand ExposureBuilding brand exposure today is crucial for the success of any business. Yet, many entrepreneurs and businesses shy away from utilizing…Mar 21Mar 21
Sharon Devonish LeidTransforming Public Relations by StorytellingThe battleground for brands isn’t in the features and benefits of their products. It’s in the hearts and minds of consumers. The currency…Feb 25Feb 25
Sharon Devonish LeidSpotting PR Fads vs.As an entrepreneur, staying up-to-date with the latest trends in public relations (PR) is essential. The media landscape constantly…Jan 29Jan 29
Sharon Devonish LeidMedia Pitch Vs. Press Release: What’s the Difference?As a business owner, publicity is crucial in gaining exposure for your brand and getting your message across to your target audience. Two…Jan 22Jan 22
Sharon Devonish LeidHow Dr. Martin Luther King Jr.’s Speech “I Have a Dream” Can Inspire Entrepreneurs TodayDr. Martin Luther King Jr. delivered his iconic “I Have a Dream” speech in August 1963, which served as a cornerstone of the civil rights…Jan 15Jan 15
Sharon Devonish LeidThe Power of Speaking: Why Speaking is Considered Part of Building Your Brand ExposureBuilding your brand exposure is one of the most critical aspects of growing your business. While you can achieve this in several ways…Jan 14Jan 14
Sharon Devonish LeidUnderstanding the Reasons Why You Can’t Get the Attention of Your Favorite Journalist for a…As an entrepreneur, gaining media exposure can help increase brand awareness and attract more customers. One of the most effective ways to…Jan 14Jan 14