This Is Why Video Is the Most Engaging Type of Content

Video is at the top of the virtual food chain and here is why.

3 min readAug 25, 2017

Go on Facebook and scroll through your news feed. Chances are that most posts on it are videos. Indeed, there is a staggering 8 billion video views per day. On Facebook alone. Why is this?

2 in 1: video combines auditory & visual sense

In essence, video brings together two things that catch our attention like nothing else: movement and noise. Both these features play a significant role in conveying an efficient message. As opposed, text relies on a specific choice of words, punctuation and visual cues (i.e. emojis) to set a desired tone.

Our brain loves video because it is programmed to retain visual content better than a page loaded with words. According to studies, the average viewer remembers 95% of a message when it is watched, whereas only 10% when read.

All in 1: video encompasses all content types

Another great thing about video is that it has the ability to encompass all the other types of content. A video can include text, music, photographs, links, and even podcasts. Note that absolutely no other medium has this ability! This makes video the king of all contents.

All love it: marketers & consumers worship video

Videos make great storytellers. They make information more digestible and easier to understand. That’s why marketers are trying to use video as much as possible. It makes it easier to sell your brand if you already have your viewers’ attention. Plus, the continuous increase in sharing content on social media has opened two gold doors for businesses: 1. social media is now the best way to reach your audience without much effort; and 2. it has enabled video marketing to become profitable. Check out these stats…

  • 87% of online marketers use video content.
  • 79% of all Internet traffic in 2018 will be video.
  • A user’s positive experience with a video ad increases their purchase probabilities by 97%.

If marketers are crazy about videos, consumers are even more. According to research…

  • Users spend 88% more time on a website that has video.
  • Video generates 1200% more shares than both images and text.
  • Videos up to 2 minutes long receive the most engagement.

All in all: conclusion

It is undeniable: video marketing is the most effective type of content for promoting services or products online. Being both versatile and profitable, video is the perfect cocktail to boost your conversions. If you are not using video content to promote your business yet, then you are missing out on the best means to engage your audience.

Ready, set, shoot!

Are you using video marketing in your business strategy? Leave a comment below with your experience & tips!

Written by Monica Carvalho, Social Media Manager at zipstrr

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