Pitch Deck Examples from successful startups


If you made it here your are probably looking for inspiration to create a pitch deck for your own startup. Let me start by saying that this might not be the best approach to take when pitching investors.

“Each investor deck should be tailored to the company’s strengths.”

The story you tell about your idea, team and concept validation (yes, metrics!!) is what will ultimately determine if your deck is appealing or not. Still, getting some inspiration from previously successful startups is definitely a good place to start. Here we go.

Airbnb pitch deck


This is one of the most searched pitch deck references in the internet, probably because it’s a company so familiar to us all. As you will see, this is a classic 10 Slide Investor Pitch Deck template, not too far from Dave McClure’s Startup Viagra.

We’ve also taken the liberty of redesigning the original pitch deck using Slidebean’s pitch deck builder, but you can find the original version here.

This is the slide layout:

  1. Cover
  2. Problem
  3. Solution
  4. Market Validation
  5. Market Size
  6. Product
  7. Business Model <<< KILLER SLIDE!
  8. Market Adoption
  9. Competition
  10. Competitive Advantages

The killer slide in this presentation is their business model slide, because it lays out their revenue model in the simplest possible way. They make a 10% commission on each transaction, period.

Also, notice how simple the problem slide has been laid out on the presentation: 3 simple bullets are enough to portray the problem.

Even though we redesigned the original presentation with our pitch deck template, the simplicity and the small amount of elements in each slide was inherent from the original deck. As we’ve mentioned before, less is more when talking about presentations.

Buffer pitch deck


I’m a big fan of Buffer’s transparency policy, so finding their pitch deck was a pleasant surprise. This deck was used for their first venture round, with little under 1,000 paying users and about $150,000 annual run rate.

Again, we took the original pitch deck and redesigned it on Slidebean:

Here’s the slide layout:

  1. Cover
  2. Quotes from Market Leaders
  3. Question for the audience
  4. Product
  6. Milestones
  7. Business Model
  8. Social Media Landscape
  9. The effect of Buffering
  10. A Sharing Standard
  11. Competitive Landscape
  12. Team
  13. Contact/Closure

Their traction slide is pure Startup Viagra! In a single slide, their pitch deck went from ‘interesting concept’ to ‘company with traction’. They also rely heavily on quotes, which they gather from industry leaders or press publications about their company: credibility.

Slidebean Pitch Deck


Our pitch deck at the 500 Startups demo day was the culmination of a 2 startup accelerator process, hours of rehearsal and dozens of adjustments thanks to the feedback from our mentors.

Pitching on a Demo Day event is very different from pitching to an investor on a one-on-one meeting. I’ve blogged about it before:

Related Read: How to prepare a startup pitch deck for Demo Day?

Related Read: 4 Powerful Lessons to prepare for a Demo Day Pitch

Furthermore, if we advertise Slidebean as a Pitch Deck builder, our presentations need to ROCK, which does put a lot of pressure for any demo day or on stage pitches we need to do.

Here’s a video of our pitch in the 500 Startups demo day in Mountain View.

And here are the slides for that presentation:

Slide layout:

  1. Cover
  2. Question for the audience
  3. Product slide (Dave McClure’s ugly presentation)
  4. Traction-1 << KILLER SLIDE RIGHT HERE!
  5. Traction-2
  6. Traction-3
  7. Market
  8. Problem-1
  9. Problem-2
  10. Problem-3
  11. Product Demo
  12. Product-1
  13. Product-2
  14. Product-3 (Pitch Deck Templates)
  15. Product-4
  16. Market
  17. Business Model
  18. Team
  20. Contact/Closure

Notice the BIG difference in the number of slides. Remember this is a demo day pitch deck, so it is expected that somebody will be standing in front of the presentation.

Most slides have very little text and only one or two large images, so you can sweep over the presentation much faster. If you look at the video, you’ll notice that each slide stays on the screen just a few seconds.

We’ll be doing a teardown of our 10 Slide investor deck on our new Pitch Deck Examples blog, so stay tuned.

More pitch deck examples

Follow our new initiative at pitchdeckexamples.com, a free blog with hundreds of pitch deck templates and teardowns.

Originally published at slidebean.com.