It’s totally true; you can’t just coin a term over dinner. You need to follow the well-established protocol that has been handed down from the founders. PWAs, obviously, can’t be a “real thing” because I failed to reserve the special “term coining” room deep under the Federal Reserve building in SF.
In our defense, though, it wasn’t just my poor planning: there’s a huge waiting list of startups in SF that are all trying to get into the term-coining room to rummage through consonants and concepts (nobody seems to want vowels…it’s like bizarro-wheel-of-fortune) to find the thing they can hook their customers on as their “USP”. Standing in that line just gives me the creeps so I put it off until it was too late. Not an excuse, though. I totally screwed up here.