Sloanie212inClear as MudCause MarketingBrands are much more visible today than they were even ten years ago, thanks to the use of social media. While this creates a powerful tool…May 3, 2016May 3, 2016
Sloanie212inClear as MudIs There Any Way For Me to “Unsee” That? Pretty Please?When anyone talks about social media in the workplace, I always cringe. I just can’t help it. I immediately think of my two past employers’…Apr 19, 2016Apr 19, 2016
Sloanie212inClear as MudToyota: Making All of the Right Moves in a CrisisIn January of 2010, Toyota faced a major crisis: it had to recall 2.3 million vehicles because of faulty accelerator pedals. As a company…Apr 12, 2016Apr 12, 2016
Sloanie212inClear as MudHonda April Fool’s CampaignThis past April Fool’s Day, Honda released a post that it would be introducing emoji license plates for its Honda Civic Type R vehicle in…Apr 5, 2016Apr 5, 2016
Sloanie212inClear as MudLeveraging Social Media in a Time of Tragedy: Discovering Facebook’s “Safety Check” Feature in the…This past weekend, I watched news coverage of more than 70 women and children killed and hundreds injured due to a suicide bombing that…Mar 28, 2016Mar 28, 2016
Sloanie212inClear as MudReflections of a Second Year SloanieLife at MIT Sloan is more than just the courses that you take and the concepts that you learn. It is about the people that you interact…Mar 6, 2016Mar 6, 2016
Sloanie212inClear as MudDiGiorno Dishes out a Blow to Its Brand and to Domestic Violence VictimsWhen people hear about abusive relationships, their most frequently asked follow-up question is why the victim did not leave his or her…Mar 1, 2016Mar 1, 2016
Sloanie212inClear as MudPinterest: The Pinning Platform that Helps to Plan Perfect Weddings can Help Hotels TooMost large hotel companies like Intercontinental Hotels Group (“IHG”) or Marriott own a very small percentage of their properties and…Feb 23, 2016Feb 23, 2016
Sloanie212inClear as MudMessage for Muslim Americans from Muslim Allies Goes ViralLast December, a post that went viral on social media caught my attention, in large part because it clogged my Facebook newsfeed for days…Feb 16, 2016Feb 16, 2016