Butter Market Research Report includes Analysis on Market Size, Share and Growth rate at 8% CAGR Forecasted from 2024 to 2031

Andrew Kramer
5 min readJun 20, 2024

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The growth of the "Butter market" has been significant, driven by various critical factors. Increased consumer demand, influenced by evolving lifestyles and preferences, has been a major contributor.

Butter Market Report Outline, Market Statistics, and Growth Opportunities

According to recent market research reports, the Butter market is experiencing steady growth with an annual CAGR of 8% projected from 2024 to 2031. Factors driving this growth include the increasing awareness among consumers regarding the health benefits of butter, the rising demand for natural and organic food products, and the growing popularity of butter in culinary applications. However, the industry also faces challenges such as fluctuating raw material prices, stringent government regulations, and competition from alternative products like margarine. Despite these challenges, the Butter market presents opportunities for innovation, product diversification, and market expansion into emerging regions. With the rising disposable income and changing consumer preferences towards natural and premium quality products, the future growth prospects for the Butter market appear promising. Companies operating in this sector are focusing on product development, marketing strategies, and sustainability initiatives to capitalize on these opportunities and maintain a competitive edge in the market.

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Market Segmentation Analysis

Butter market consists of two main types - Salted Butter and Unsalted Butter. Within each type, there are various brands and varieties available to cater to different consumer preferences. Salted butter is commonly used for cooking and baking, while unsalted butter is preferred in recipes where the exact amount of salt needs to be controlled.

The butter market is also segmented based on applications, which include Retail, Food Service, and Food Processing. Retail refers to butter sold directly to consumers in supermarkets and grocery stores, while Food Service involves supplying butter to restaurants, cafes, and other dining establishments. Food Processing entails the use of butter as an ingredient in various food products such as baked goods, sauces, and spreads.



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The Impact of Covid-19 and Russia-Ukraine War on Butter Market

The Russia-Ukraine war and the post-Covid-19 pandemic have significantly impacted the butter market. The war has disrupted the supply chain and led to price volatility, making it challenging for producers to meet demand. On the other hand, the pandemic has changed consumer habits, with more people opting for healthier and natural products like butter.

Despite the challenges, there is expected growth in the butter market as the demand for dairy products continues to rise. Consumers are willing to pay a premium for high-quality butter, driving market growth. Major benefactors of this growth are expected to be butter producers who can adapt to the changing market dynamics, such as implementing sustainable practices and offering innovative products to meet customer preferences.

Overall, the Russia-Ukraine war and the post-Covid-19 pandemic have reshaped the butter market, creating opportunities for growth and innovation for those who can navigate the challenges effectively.

Companies Covered: Butter Market

FonterraOrnuaKalona SuperNaturalDairy Farmers of AmericaMS Iceland DairiesBertolliCabotYeo Valley FarmsClover Stornetta FarmsArla FoodsAmulLand O LakesOrganic ValleyHorizon OrganicTillamookDevondale Murray GoulburnWCBPresident CheeseRochefort

Some of the market leaders in the butter industry are Fonterra, Ornua, Dairy Farmers of America, Arla Foods, and Amul. These companies have a strong presence in the market and a wide range of butter products that appeal to consumers around the world. New entrants such as MS Iceland Dairies, Kalona SuperNatural, and Bertolli are also making their mark with innovative products and marketing strategies.

- Fonterra - Sales revenue of $20.11 billion

- Arla Foods - Sales revenue of $12.6 billion

- Amul - Sales revenue of $5.8 billion

These companies can help to grow the butter market by investing in research and development to create new and innovative butter products, expanding their distribution networks to reach more consumers, and focusing on marketing to educate consumers about the benefits of butter. By offering high-quality products and staying ahead of trends, these companies can attract new customers and drive growth in the butter market globally.

Country-level Intelligence Analysis

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The global butter market is anticipated to witness significant growth in the coming years, with North America currently leading in market share due to high consumption rates in the United States and Canada. Europe follows closely behind, with countries like Germany, France, and the U.K. contributing to the market's expansion. Asia-Pacific is also expected to show substantial growth, particularly in China, Japan, and India. Latin America and the Middle East & Africa regions are projected to experience steady growth, with countries like Mexico, Brazil, Turkey, and Saudi Arabia contributing to the market's development. The market share percentage valuation indicates that North America is expected to continue dominating the butter market in the foreseeable future.

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What is the Future Outlook of Butter Market?

The present outlook of the Butter market shows steady demand due to its versatile use in cooking and baking. Consumers are increasingly seeking natural and high-quality butter products, leading to a rise in premium and organic butter offerings. However, the market may face challenges from health-conscious consumers opting for alternatives like plant-based spreads. The future outlook of the Butter market remains positive as manufacturers innovate with new flavours and packaging options to attract consumers. Additionally, the rising trend of home cooking during the COVID-19 pandemic is expected to continue driving growth in the market.

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Market Segmentation 2024 - 2031

In terms of Product Type, the Butter market is segmented into:

Salted ButterUnsalted Butter

In terms of Product Application, the Butter market is segmented into:

RetailFood ServiceFood Processing

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Key FAQs

What is the outlook for the Butter market in the coming years?

It provides insights into future growth prospects, challenges, and opportunities for the industry.

What is the current size of the global Butter market?

The report usually provides an overview of the market size, including historical data and forecasts for future growth.

Which segments constitute the Butter market?

The report breaks down the market into segments like type of Butter, Applications, and geographical regions.

What are the emerging market trends in the Butter industry?

It discusses trends such as sustainability, innovative uses of Butter, and advancements in technologies.

What are the major drivers and challenges affecting the Butter market?

It identifies factors such as increasing demand from various industries like fashion, automotive, and furniture, as well as challenges such as environmental concerns and regulations.

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