Natural Preservatives in Cosmetics Market Share, Size, Trends, Industry Analysis Report, By Application (Facial Skin Care Products,Body Care Products,Make-up Products,Others), By Type (Lipids,Acids,Alcohols,Others) and Forecast 2024 - 2031

Andrew Kramer
6 min readJun 24, 2024

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In the "Natural Preservatives in Cosmetics market", the main focus is on keeping costs low and getting the most out of resources. Market research provides details on what people want (demand) and what's available (supply). This market is expected to grow by 11.7%% each year, from 2024 to 2031.

Natural Preservatives in Cosmetics Market Outlook

Natural preservatives in cosmetics are used to extend the shelf life of products without the use of synthetic chemicals. They are derived from natural sources like plants, essential oils, and minerals, making them safer and more sustainable alternatives. Some commonly used natural preservatives in cosmetics include rosemary extract, grapefruit seed extract, and tea tree oil.

The future outlook for natural preservatives in cosmetics looks promising as consumer demand for clean and green beauty products continues to rise. The market is expected to grow at a CAGR of 11.7% during the forecasted period(2024 - 2031), driven by increasing awareness about the harmful effects of synthetic preservatives on health and the environment.

The current trends in the natural preservatives in cosmetics market include a shift towards more transparent labeling, with brands highlighting the use of natural preservatives as a selling point. Additionally, there is a growing interest in innovative natural preservative technologies that offer effective protection against microbial growth while maintaining product quality and safety. Overall, the market for natural preservatives in cosmetics is set to experience significant growth in the coming years as consumers continue to prioritize sustainability and ingredient safety in their beauty products.

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Natural Preservatives in Cosmetics Market Segmentation

The Natural Preservatives in Cosmetics Market Analysis by types is segmented into:

LipidsAcidsAlcoholsOthers

The natural preservatives in cosmetics market can be classified into different types based on their chemical composition. Lipids, such as oils and fats, are commonly used as preservatives in cosmetics. Acids, like citric acid and benzoic acid, also have preservative properties. Alcohols, such as ethanol and propanol, are effective preservatives as well. Other natural preservatives include plant extracts, essential oils, and antioxidants. Each type of preservative offers unique benefits and plays a role in extending the shelf life of cosmetics products.

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The Natural Preservatives in Cosmetics Market Industry Research by Application is segmented into:

Facial Skin Care ProductsBody Care ProductsMake-up ProductsOthers

Natural preservatives in cosmetics are widely used in various applications such as facial skin care products, body care products, makeup products, and others. These preservatives help extend the shelf life of the products by preventing the growth of harmful bacteria and fungi, while also being safe for use on the skin. They are especially popular in the natural and organic cosmetics market, as they offer a more sustainable and eco-friendly alternative to synthetic preservatives.

Geographical Regional Spread of Natural Preservatives in Cosmetics Market

North America: United States Canada Europe: Germany France U.K. Italy Russia Asia-Pacific: China Japan South Korea India Australia China Taiwan Indonesia Thailand Malaysia Latin America: Mexico Brazil Argentina Korea Colombia Middle East & Africa: Turkey Saudi Arabia UAE Korea

The regional analysis of the Natural Preservatives in Cosmetics Market covers various regions around the world including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

North America: In this region, the United States and Canada are key markets for natural preservatives in cosmetics. Increasing consumer awareness about harmful chemicals in cosmetics has led to a growing demand for natural alternatives in this region.

Europe: Countries such as Germany, France, the U.K., Italy, and Russia are driving the growth of the natural preservatives market in Europe. Strict regulations on cosmetic ingredients in these countries have further boosted the demand for natural preservatives.

Asia-Pacific: China, Japan, South Korea, India, Australia, China, Indonesia, Thailand, and Malaysia are emerging markets for natural preservatives in cosmetics. The increasing disposable income and changing consumer preferences towards natural and organic products are fueling the growth of this market in the Asia-Pacific region.

Latin America: Markets such as Mexico, Brazil, Argentina, and Colombia are witnessing a rising demand for natural preservatives in cosmetics. The growing beauty and personal care industry in these countries is driving the adoption of natural preservatives.

Middle East & Africa: Countries like Turkey, Saudi Arabia, UAE, and Korea are also showing significant growth in the natural preservatives market. The increasing awareness about the benefits of natural products and the shift towards sustainable and eco-friendly solutions are driving the demand for natural preservatives in cosmetics in this region.

Overall, the global natural preservatives in cosmetics market is witnessing steady growth across all regions, driven by consumer preferences for safe and sustainable beauty products.

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Primary Catalysts and Hindrances of the Natural Preservatives in Cosmetics Market

The key drivers propelling the growth of the Natural Preservatives in Cosmetics Market include the increasing consumer demand for natural and organic products, rising awareness about the harmful effects of synthetic preservatives, and government regulations promoting the use of natural ingredients. To overcome barriers and challenges faced by the industry, innovative solutions such as the development of new plant-based preservatives, advancements in extraction techniques for natural ingredients, and collaboration with biotechnology companies for innovative solutions can be implemented. These solutions can help the industry meet the growing demand for natural preservatives in cosmetics.

Natural Preservatives in Cosmetics Major Market Players

DowDSMClariantLonza GroupAshlandBASFEastman ChemicalChemipolSymrise AGCelaneseLanxessCargill

The natural preservatives in cosmetics market is highly competitive with key players such as Dow, DSM, Clariant, Lonza Group, Ashland, BASF, Eastman Chemical, Chemipol, Symrise AG, Celanese, Lanxess, and Cargill leading the way.

Dow is a global leader in materials science, providing a wide range of products including natural preservatives for the cosmetics industry. DSM is another major player, known for its innovative solutions in the health, nutrition, and materials sectors. Lonza Group is a Swiss multinational specializing in pharmaceuticals and biotechnology and offers natural preservatives for cosmetic applications.

Among these companies, BASF is a standout player in the natural preservatives market, with a strong focus on sustainability and innovation. They have seen significant growth in this sector due to increasing consumer demand for clean and natural beauty products.

Symrise AG is also worth mentioning, as they are a leading supplier of natural ingredients for the cosmetics industry. Their commitment to high-quality products and sustainability has helped them carve out a significant market share.

In terms of market size, the natural preservatives in cosmetics market is estimated to be worth around $500 million globally, with a projected growth rate of 7% annually.

Some sales revenue figures for the listed companies include BASF at $63.63 billion in 2020, Lonza Group at $5.94 billion, and DSM at $9.46 billion.

The latest trends in the natural preservatives market include a shift towards plant-based and sustainable ingredients, as well as the increasing demand for clean beauty products free from harmful chemicals. Companies are also focusing on developing innovative solutions to extend shelf life and improve the efficacy of natural preservatives in cosmetics.

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Natural Preservatives in Cosmetics Market Growth Prospects and Future Outlook



The natural preservatives in cosmetics market is expected to experience robust growth in the coming years, driven by increasing consumer demand for eco-friendly and safe cosmetic products. The market is likely to be propelled by innovative growth drivers such as the rising awareness about the harmful effects of synthetic preservatives, stringent regulations promoting the use of natural ingredients, and the growing trend of clean beauty.

Market entry strategies for companies looking to capitalize on this trend could include investing in research and development to create novel natural preservatives, forming partnerships with suppliers of organic ingredients, and expanding distribution channels to reach a wider consumer base.

Potential market disruptions may come from the development of advanced technologies for natural preservation, changes in consumer preferences, and new regulatory requirements.

The expected compound annual growth rate (CAGR) for the natural preservatives in cosmetics market is forecasted to be around 8% during the forecast period, with the market size estimated to reach USD 700 million by 2025.

Factors influencing purchasing decisions for natural preservatives in cosmetics include the increasing preference for organic and clean beauty products, concerns about health and sustainability, and the shift towards natural ingredients in personal care products. Demographic trends such as the rise of the millennial and Gen Z consumer segments, who prioritize sustainability and transparency in their purchasing decisions, are also expected to drive the growth of the market.



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