How can Meetup’s organizers skip the hassle of finding a venue to pursue their passion in bringing communities together? Quickly and easily connect organizers and hosts.
My team was tasked with connecting Meetup organizers to hosts that may have a space or venue to share.
With a quickly growing community, it’s imperative that Meetup’s organizers skip the hassle of finding an appropriate venue to pursue their passion in bringing communities together.
How did we get started? We obtained relevant user research.
We used a screener survey to hone in on potential target users, includes grassroots events organizers, professional event organizers, and venue hosts.
From the screener survey, we were able to conduct 5 user interviews.
Our goal was to learn the biggest pain points people had in interacting with each other, as well as the methods they used to find each other.
The most important insights we gathered were separated into these themes:
- Method of Discovery: No one used a specific app or website to search for venues. This was almost exclusively limited to network recommendations
2. Necessary and Available Information: One of the biggest pain points we came across was about readily available information that was expected upon every venue, regardless of the event. Professional organizers typically need more information upfront, and quickly.
3. Communication: The biggest complaint about interacting with venues was reliable and fast communication.
4. Trust & Familiarity: Many organizers were prone to using spaces that they’ve used before. There was also a lot of weight to loyal contacts; even instances in which a venue contact would move to another venue and the organizer would “move” with them.
WHAT USERS SAID?
“I want more efficiency of information available.”
“It’s tricky to figure out who to connect with and how to make that happen.”
“The POC is a very integral part of communication and planning between an event and venue.”
From the user interviews we synthesized our data to come up with these two personas: Olivia being the primary persona, and Evelyn our secondary.
Olivia wants to be able to quickly find a venue and easily contact them, while Evelyn wants to work with trusted hosts and organizers. They both want to be able to have all necessary information at their fingertips and not have to dig for it.
At this point it was clear where the problem lies: When organizers are choosing a venue for their event, they are faced with a lack of communication from venue hosts and they are not getting the necessary information about the venue. This lead us to our problem statement: An events organizer, who feels frustrated about getting necessary venue information from hosts, needs to book a venue but faces lack of communication.
With three rounds of rapid sketches, critiques, and key concepts, called a design studio, we were able to begin discussing the links between our user research and the results of our ideation phase.
In UX we use a tool called the MoSCoW Method to prioritize features allowing our team to designate which features were absolutely essential for our users to reach their goal:
We initially thought that quickly booking a venue was going to be a primary goal of users, but we came to find out that a user isn’t going to book a venue without significant research and communication with venue hosts. Therefore, we focused on creating a simple channel to connect Organizers and Hosts.
Our must have features turned out to be — Being able to post your venue — Communication between organizers and venues — General Venue info — A Venue filtration system — and the capability to search venues.
As you can see we then went into wireframing. With concepts taken from our Design Studio and after figuring out feature prioritization, our team then mapped user flows that seemed to be intuitive and simple for our users to complete their goals.
Based on functions we developed, we come up with three different goals for our usability testing.
We want to test if users:
Are able to find suitable venues for their events.
Understand “Become a Host” function.
Can find events without a venue and connect to organizers.
Based on our three goals, we created three different scenarios with three tasks.The first scenario was created from organizer’s perspective.While the next two scenarios are based on hosts perspective.
Then we found that most of the confusion came from our home page and profile page, that’s why users are stuck in their first and second step in task 1 and 3.
Throughout the process of usability testing, we were able to identify elements causing pain points, and respond with design iterations. This included components of the navigation, key terminology, visual design elements, and specificity within the prototype. While we focused on the requirements of integrating the new hosting feature, we found evidence to suggest some areas of Meetups existing interface and terminology would benefit from improved clarity for users.
We need to test the latest iteration and keep improving the design based on test results and feedback. We will continue to improve until we have the best possible result