How to launch an online casino?

Slotegrator
4 min readApr 13, 2021

Launching an online casino is one of the attractive and profitable kinds of business. Despite all restrictions, the gambling market is growing and becoming more and more popular. It attracts a lot of businessmen to make investments in this sphere of activity. But, how to start an online casino for newbies? We made an investigation on how to make your internet casino work and bring profit, and we will try to answer the most common questions.

How does an online casino function?

The most necessary thing is to buy a full package of the games. Thus, you should find reliable casino developers who will offer you only high-quality games. It would be better to provide your users with various games like card games, slots, lottery, keno, and many others.

Also, you can cooperate with B2B providers who will provide you the full package of the games from different developers. By the way, it is essential to offer players a wide selection of various payment systems. The most popular way to receive payments from users is through credit cards. Nowadays, cryptocurrencies are becoming more and more popular, so you should use this payment system on your online casino.

Is legalization an important step to start an internet casino?

It is necessary to obtain a license for an online casino to make your business legal. Moreover, you don’t need to issue a license for your online casino in the country you live. You can obtain a license where it is allowed to run a gambling business. For instance, you can legalize your internet casino in the following countries: Alderney, Curacao, Gibraltar, and many others.

  • If you want to buy a cheap license, you can pay from $15,000-$20,000. The more expensive license will cost $40,000.
  • Keep in mind if you obtain a reputable license, you will attract a lot of users to your gambling platform. Licenses from European countries are more trustworthy because these gambling licensing jurisdictions are the oldest in the world.
  • Any gambling license is legal if it is issued by the valid jurisdiction in which the gambling is licensed. You can find a list of these jurisdictions on the Internet.
  • You can buy a cheaper offshore license, including Panama, Costa Rica, and Curacao. The last one is very popular for bitcoin online casinos.
  • It is worth mentioning that if you purchase a license for your online casino from a certain country, it doesn’t mean that only people in that country can visit your gambling website.

How much does it cost to launch an online casino?

To get started, you need at least a few hundred thousand dollars. The price of launching an online casino is included a license for an online casino, game software, and web/app development. Startup costs will depend on where you purchase these services. You should remember that these expenses are just to make your casino running and do not include your monthly expenses.

  • You should be ready to pay from $15,000 and more for a gambling license.
  • The average price of casino gaming software ranges from $200,000 to $300,000.
  • Web development will cost operators about $1000-$5000 or more.

Your monthly expenses can range from $60,000- $175,000, including salaries for your staff, advertising, marketing campaign, and others once. Furthermore, you should guarantee the users of your site that you will be able to pay money to them in the case of their winning.

Is it possible to make a lot of money in the gambling business?

It is obviously to earn a lot of money due to the gambling business. Surely, it doesn’t mean that you will immediately become a millionaire. But, the biggest online casinos receive annual revenues of billions of dollars. The best internet casinos have been in the gambling market for a long time and have a huge number of employees and spend a lot of money on marketing campaigns. Advertise your casino and offer bonuses for players to find and select your gambling platform. Then, you can easily make money in your casino.

  • Having a vast selection of games is the best way to attract many users to your gambling platform.
  • Offering incentives will also help you to increase traffic on your gambling website.
  • A Google Adwords campaign is not an expensive way to advertise your website.
  • Using SEO optimization is one of the best marketing strategies. It will help show your site up in search results.
  • It can take more than two years to make your online casino profitable.

How do you develop an online casino?

The interface of your website must be straightforward and user-friendly. Before launching your online casino, you can try to visit different gambling platforms and even play some games to see how they work. After that, you can decide how to develop your website and how it must look like. Do not use unnecessary graphics that can make your website overloaded and unclear for users less. Therefore, you should find a specialist who will develop your gambling site as the website’s appearance is crucial and can help you increase your website’s visitors.

References

How to start an online casino in 2021. Step-by-step guide | Slotegrator Academy — YouTube

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Slotegrator

Slotegrator is a software and business solution aggregator that offers everything gambling operators need to launch and expand an online casino and sportsbook.