Life Purpose Showdown: Ikigai vs the Hedgehog Concept by Jim Collins

Mar 29, 2019 · 4 min read
Sloww Ikigai vs Jim Collins Hedgehog
Sloww Ikigai vs Jim Collins Hedgehog

This is a companion post to the previous post: Create your Life Purpose with the Flywheel Effect by Jim Collins (note: you can also get a quick intro and video about Collins in that post).

As you’ll quickly see, the Hedgehog Concept bears a striking resemblance to the Japanese concept of ikigai which I’ve highlighted before:

Are these two concepts really as similar as they appear?

The Hedgehog Concept was originally developed by Jim Collins in his book “Good to Great” in relation to business.

In Jim’s own words, the Hedgehog Concept is¹:

A simple, crystalline concept that flows from deep understanding about the intersection of three circles:

  1. What you are deeply passionate about (what you love to do),
  2. What you can be the best in the world at, and
  3. What best drives your economic or resource engine (fund your goals, your objectives, the things you are trying to get done)

However, Collins realized that the concept can be adapted from business to people with one small tweak to the second circle.

He describes it as “a genetic or God-given talent” or “a gift” as well as:

The circle changes from ‘best in the world’ to ‘what you are encoded for,’ ‘what you are made for,’ ‘what you are constructed for,’ ‘what you were put here for.’ Now, this is very different from what you might be good at.

This is a fantastic video of Jim Collins sharing the concept for people. He guesses maybe only 3–5% of everyone on Earth has figured out their hedgehog. Could you imagine a world where 20% find and create it?

What is it like living within the alignment of all three circles?

If you could drive toward the intersection of these three circles and translate that intersection into a simple, crystalline concept that guides your life choices, then you’ve got a Hedgehog Concept for yourself.²

When all the pieces come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.

As previously outlined, ikigai is the intersection of four circles:

  1. That which you love
  2. That which you are good at
  3. That which the world needs
  4. That which you can be paid for

Here’s how ikigai looks compared to the Hedgehog Concept:

Sloww Ikigai vs Jim Collins Hedgehog Infographic
Sloww Ikigai vs Jim Collins Hedgehog Infographic

At first glance, there are some things that are exactly the same:

  • Circle 1: What you love/are deeply passionate about
  • Circle 4 (Ikigai) & Circle 3 (Hedgehog): What you can be paid for/drives your economic/resource engine

How about the differences?

  • Circle 4 (Ikigai): The most obvious difference is that the Hedgehog Concept only has three circles while ikigai has four circles. However, after hearing Jim Collins explain his concept, I believe he has this circle (“what the world needs”) baked into his concept as a mandatory and therefore doesn’t explicitly say it. But, just because it’s a no-brainer for him doesn’t mean it is common sense to the rest of us, so I like the fact that the ikigai model specifically states it.
  • Circle 2: Jim Collins makes it very clear in the Hedgehog Concept (for people) that what you are good at is not the same as what you are encoded to do. I very much agree with him based on my own personal experiences in life. I believe “what you are encoded for” is another form of “know thyself.” It really requires you to take a deep, honest look inside yourself.

All in all, if you want to use these models to find and create your own life purpose (and I highly suggest you do), I’d recommend using the four-circle model of ikigai, but swapping circle 2 for “what you are encoded for.”

Let’s say you’ve done the hard work of finding your ikigai or hedgehog. Then what? Then you start building momentum (Jim calls this the Flywheel Effect):

Transformations from good to great come about by a series of good decisions made consistently with a Hedgehog Concept, supremely well executed, accumulating one upon another, over a long period of time.

I’m not a big believer in thinking of traditional careers, I’m a big believer in thinking of finding your Hedgehog, and then really building flywheel momentum with that over time.

I’ll leave you to ponder the challenge that Jim Collins issues at the end of the video above:

He (Maslow) defined self-actualization as discovering what you are meant to do and committing to the ardor of pursuing it with excellence. The purpose of free society, I would suggest, is to systematically increase the percentage of people who do exactly that.


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Slow Down to Awaken the Art of Living → • Synthesizing Wisdom on Human Potential • Lighter Living • Higher Purpose • Mental Mastery • Full Aliveness


Written by


Slow Down to Awaken the Art of Living → • Synthesizing Wisdom on Human Potential • Lighter Living • Higher Purpose • Mental Mastery • Full Aliveness

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