Sam EnokainUX CollectiveThe designer’s role in steering a data-driven teamDesigners tend to have more power than they think, all it takes is responsibility rather than despair.Jan 27, 2020Jan 27, 2020
Sam EnokainUX CollectiveShould product designers rely on intuition or data?Should product designers go with their intuition, or is it better to rely on data? I’ve heard from zealots on both sides during my career.Sep 22, 20191Sep 22, 20191
Sam EnokaProduct Designers as Gatekeepers vs Facilitators (how I prefer to work with engineers)The “gatekeeper” style of working yields teams that do not share ownership over creating useful and usable products.May 26, 2019May 26, 2019
Sam EnokaGold plating in software and product designGold-plating: Designers insisting that high standards of craftsmanship be applied broadly to a product/feature before releasing.Mar 9, 2019Mar 9, 2019
Sam EnokainUX CollectiveWhen is exploratory user research relevant?A reliable asset for building successful products is to have a sense of the goals, motivations and frustrations that users face in their…Jan 7, 20191Jan 7, 20191
Sam EnokaStreet testing recruitment tipsStreet testing can be stressful. Plucking up the courage to ask another human being for some of their time, and dealing with frequent…Jun 6, 2018Jun 6, 2018
Sam EnokaData-driven to dark patternsI recently saw this Nerdwriter video about UX dark patterns. Since it’s a hot topic at the moment I wanted to drop some thoughts on a…Apr 16, 2018Apr 16, 2018
Sam EnokaSeek out disagreement earlySome quick thoughts on seeking disagreement early in the design process as a path to small batch sizes.Feb 28, 2018Feb 28, 2018
Sam EnokaThoughts on personas and assumptions“I don’t like personas, they’re full of assumptions” 😡Dec 11, 2017Dec 11, 2017
Sam EnokaDoes MVP mean throwing UX out the window?It’s a common tragedy that in some companies the term MVP (minimum viable product) comes to be associated with producing poor quality. With…Dec 19, 2016Dec 19, 2016