When people think of daycare, they often imagine a large center with lots of classrooms, children and teachers. It turns out though, the majority of daycare businesses nationally operate out of the provider’s own home. These in-home daycares (sometimes also referred to as “family child care” or “home-based daycare”) are much smaller operations with just a handful of children and can be a great way to give your child an intimate, nurturing care environment with the socialization and cost savings that daycare provides. But just like any other child care arrangement, it’s really important to do your homework. …


We brought over 5,000 daycares & preschools online and teamed up with WeeCare to create more where they’re needed the most

Today we’re excited to announce that we’re launching Los Angeles’ first comprehensive child care discovery platform to help families find high-quality daycares and preschools. We’re also partnering with another mom-founded company — Los Angeles-based WeeCare — a company that empowers top educators to start and operate their own home daycare business.

With Winnie, parents can see all of LA’s licensed child care providers on a map and filter by age range, cost, schedule, and available openings.

In a recent survey of young parents we conducted, 65% of respondents said finding child care was the most frustrating and difficult task they faced, citing long waitlists, lack of information about their options, and cost as the primary pain points. When we dug into the problem, we found…


Honoring the small businesses that foster community by welcoming families

👉Check out the winners👈

At Winnie, we are big believers that children and parents thrive when they have great experiences, together. While it has never been easier to connect with other people online, we believe that when it comes to raising a family there is no substitute for real-life community and real-world experiences.

Now with over 2 million family-friendly places in our directory, we have seen firsthand the essential role that local businesses play in bringing people together. …


We’re building a new kind of unicorn — one that stands to make more money for women than men

The Maiden and the Unicorn, Domenico Zampieri

The #Angels and Carta just published #TheGapTable report that showed that while women make up 33% of the founder and employee workforce, they hold only 9% of the equity value in those companies. Men own 91%. They called on CEOs and founders to power a movement: Hire women from day one. Raise money from female investors. Measure, disclose and fix your cap table.

We did all 3 and are here to tell you it isn’t very hard.

Real talk for a moment. Winnie is growing fast and poised to become the dominant parenting platform in a huge and lucrative market…


We’ve raised $4M in additional funding to expand our platform for modern parents

Happy second birthday Winnie!

Today, we couldn’t be more proud to announce that Winnie has grown to serve more than one million users across 10,000 U.S. cities. As we celebrate this milestone, we’re also excited to share that we’ve raised $4M in additional funding led by Reach Capital, with participation from a diverse set of investors including Rethink Impact, Homebrew, Ludlow Ventures, Afore Capital, BBG Ventures, and Kairos.

Winnie is a platform for modern parents that helps families do more, together. …


Here’s how your startup or small business can accommodate pumping moms on the cheap

A comfortable and private nursing room for less than the cost of a cubicle.

It’s 2018 and working moms are the norm. According to the US Department of Labor, 70% of mothers with children under 18 participate in the labor force, with over 75% employed full-time. It’s no wonder then that more than ever before, companies are making it a priority to provide great facilities for pumping for their lactating moms in the office.

Beyond just being a nice perk, lactation rooms are also the law. Thanks to the Section 7 of the Fair Labor Standards Act, employers with greater than 50 employees must provide both reasonable break time and a place other than…


Recode recently published a state of the union about how moms in tech felt returning to their jobs after having babies. The results were encouraging with 50% of women surveyed rating their experience returning to work post-baby in tech as a great one and 80% reporting that they have stayed at their jobs since returning. The tech industry is finally waking up to the needs of new parents and all is fine and dandy, you might assume after reading this survey.

Yet new mothers still face a major hurdle with one of most essential needs for working parents. One mom…


From shocking content on YouTube Kids to racial microaggressions to alternative schooling, a look back on this year’s hot topics

Before we ring in 2018, we wanted to take some time to reflect on some of the parenting zeitgeist of the past year. You shared the good, the bad, the funny, the head-scratching and the heartbreaking with us on Winnie. This supportive online community of parents has helped each other through parenting moments big and small. So without further ado, we present to you the ten most popular topics with parents in 2017.

📺 The dangers of YouTube Kids

As millennials become parents, we’re turning more and more to technology to be a solution to different parenting problems. Looking for advice? There’s Winnie. Need to find…


Your guide to the IVF process, how to pay for it, and how to deal

For many, seeing a pregnancy announcement or baby photos on Facebook brings great joy.

For people struggling with infertility, however, these kind of posts can be triggers. Whether you’re getting bombarded by family and friends with questions on your reproductive status or simply seeing pregnancy announcements in your feed, these serve as painful reminders of what you don’t have.

If you’re starting your infertility journey or already well on your way, hopefully this guide helps you remember you’re not alone and makes the IVF process less scary and mysterious for you. …


Become internet famous in a few easy steps

Before I spill all my secrets about building a personal brand, I’ll start off with a disclaimer: I’m not a branding expert by any stretch. I have not studied branding or marketing nor do I have any professional experience in branding or marketing roles.

However, I have had a lot of success building a large social audience on platforms like Twitter and am frequently getting mentioned for all things at the intersection of tech and parenting. …

Sara Mauskopf

CEO of Winnie (https://winnie.com), helping parents navigate the world with their children. Follow me on Twitter: @sm and @winnie

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