A bunch of average app revenue data… and why you should ignore it

Average app revenue: The ways it can mislead you

Averages can include apps that are nothing like yours

Average app revenues are very skewed by top-performing apps

How to benchmark app revenue… without using averages

1. Benchmark against apps that are very similar to yours

2. Look at average app revenue per user

3. Identify low, median, and high performance targets

Conclusion

  • The average revenue per app for a large group of apps (e.g., all apps in the app store or in an app store category or sub-category) will include revenue figures for many apps that are dissimilar to yours. This automatically undermines the usefulness of the average as a benchmark.
  • The apps at the very top of the revenue charts make tremendously more money than all other apps. This skews average app revenue figures upwards to misleadingly-high levels, where–for many categories–the average figures are higher than the 80th-percentile figures.
  1. Benchmark only against apps that are very similar to yours
  2. Look at average app revenue per user
  3. Identify low, median, and high performance targets

--

--

--

We’re the team that gets you free usage metrics for 1,000s of mobile apps, helping you discover insights and make better decisions.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
SurveyMonkey Intelligence

SurveyMonkey Intelligence

We’re the team that gets you free usage metrics for 1,000s of mobile apps, helping you discover insights and make better decisions.

More from Medium

Encompassing

Homeward

Undeserving