A bunch of average app revenue data… and why you should ignore it

Average app revenue: The ways it can mislead you

Averages can include apps that are nothing like yours

Average app revenues are very skewed by top-performing apps

How to benchmark app revenue… without using averages

1. Benchmark against apps that are very similar to yours

2. Look at average app revenue per user

3. Identify low, median, and high performance targets

Conclusion

SurveyMonkey Intelligence

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We’re the team that gets you free usage metrics for 1,000s of mobile apps, helping you discover insights and make better decisions.

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