How to boost your mobile performance by learning from the competition
By Ana L.
It’s dog eat dog in the world of mobile apps. Gaining a leg up on the competition requires creativity, strategy, and intelligent data.
Sometimes the best way to beat the best is to learn from the best — all by using competitive intelligence. In this webinar we’ll show you how to begin applying data rather than your gut feelings and assumptions, and make the right choices for your product.
We’ll help you discover ways to turn competitive intelligence into actionable insights that move the needle. Join Abhinav Agrawal, VP of SurveyMonkey Intelligence and UpWork to learn best practices and strategies for leveraging competitive intelligence to increase your mobile performance. This is a must view webinar for mobile developers, engineers, marketers supporting an app, and anyone focused on mobile initiatives.
In this webinar you’ll to learn how to:
- Analyze your competitors’ successes and failures to influence your product roadmap
- Use data — instead of your gut — to make business decisions
- Compare your business’ performance against the competition and identify areas for improvement
- Uncover and understand untapped market opportunities
Abhinav is the co-founder and CEO of Renzu — now SurveyMonkey Intelligence, focused on reinventing competitive mobile app intelligence. Previously he was EIR at Social Capital, VP at Zynga, PM at Amazon, and EM at McKinsey. He has a MBA from Harvard Business School and a BSE in Electrical Engineering from Princeton.
Shipra is a Senior Manager of Product Design Research at Upwork and has over a decade of experience as a User Experience professional. She has spent the last six years at Upwork helping the product and engineering teams deeply understand user needs, and make user-informed design decisions. She lives in San Francisco, and writes on medium.
This post originally appeared on August 5, 2016 on the blog of SurveyMonkey Intelligence, a provider of competitive intelligence for the mobile app industry.