The 40 top apps for men, according to app demographic data
By Bonnie Yu and Mike Sonders
Following up on our list of top apps for women, we’re diving into app insights from SurveyMonkey Intelligence to identify the top apps for men.
These are the 40 apps on iOS and Android smartphones in the U.S. with the highest proportion of men in their audiences.
The top apps for men
Topping the list is Grindr Xtra, which is no surprise, since it’s the best-known dating app for gay men.
Read on to learn about the handful of app categories that monopolize the rest of the 40 top apps for men.
In our list of apps for men, a full 40% are centered around sports. Even Stubhub–a ticket marketplace for events including sports–has a 70%-male audience (though that’s too low to have made the list).
Some of the listed apps focus on sports scores, news, and live games: WatchESPN, TeamStream, theScore, ESPN, CBS Sports, NBA 2015–16, Yahoo! Sports, and MLB.com At Bat.
Several of the apps fall into the fantasy sports domain: Yahoo Fantasy Football, DraftKings,and NFL Fantasy Football.
And many of the male-dominated apps are sports-themed mobile games like Soccer Stars, CSR Racing, Deer Hunter, MADDEN NFL Mobile, and Racing Rivals.
Which brings us to the next major category of apps dominated by men…
Video game apps
It’s not just sports games on mobile attracting a preponderance of dudes. Specifically, strategy and fighting games like Boom Beach, Heroes Tactics: War & Strategy, Shadow Fight 2, Kill Shot Bravo, and Clash of Clans all have audiences that are at least 80% male.
(Note: While many strategy and fighting games are dominated by guys, a couple of games break the mold. Castle Clash: Age of Legends, a fast paced strategy game, is fairly balanced with 57% male and 43% female. Armor Modern War: Mech Storm, another action game, is 52% male and 48% female.)
Guys are also interacting with their video game consoles and PCs via apps like PlayStation Messages, PlayStation App, Xbox One SmartGlass, and Steam Mobile.
Finally, they’re even watching other people play games via the Twitch app.
Financial news apps
At least a couple of financial news apps find their way onto the list: CNBC and Yahoo! Finance.
(Tap Tycoon at #24 even combines finance with mobile games, hitting a sweet spot with this crowd.)
Finally, men are the primary consumers of utility apps like Speedtest.net and Turbo Booster.
Looking to build an app that caters to men? Take a cue from Slingshot–#40 on the list–and foster a sense of competition. Lots of men enjoy competitive (or even combative) video games and sports.
Slingshot cleverly hits the sweet spot by allowing its audience to take opinionated positions on both sports and video games.
This post originally appeared on October 5, 2016 on the blog of SurveyMonkey Intelligence, a provider of competitive intelligence for the mobile app industry.