The user demographics of Reddit: The Official App

By Abhinav Agrawal

Reddit launched a new mobile app on April 7th to replace the Alien Blue app, an app developed by a 3rd-party team that Reddit eventually acquired. A month after launch, we used app data from SurveyMonkey Intelligence to get insights on Reddit demographics on users on iOS and Android in the U.S. It’s probably safe to assume these mobile user demographics reflect the qualities of active Reddit users across all platforms (including web).

Disclosure: I’m friends with Alex Le, VP of Consumer Product at Reddit. Also, Alexis Ohanian, co-founder of Reddit, invested in Renzu, the company acquired by SurveyMonkey that launched as SurveyMonkey Intelligence.

Reddit demographics in The Official App

They’re young, male, and educated

  • Gender: 59% of the Reddit app users are male.
  • Age: 45% are between the ages of 18 and 29, though users between 30–49 also represent a significant chunk (40%) of the Reddit audience.
  • Education: 46% of Reddit app users have a college degree or higher, while 40% have a high school degree.

Check out the breakdown of these demographics in the following charts:

Interested in more demographic data–like income, geography, and race–for Reddit and thousands of other mobile apps? Sign up for a free trial of SurveyMonkey Intelligence.

They’re more likely than average to like anime and cats

Here are some of the mobile apps that Reddit users are more likely to use compared to the average users of all mobile apps. (Our data comes from a representative sample of mobile app users in the U.S.)

Are you particularly surprised that cats (Neko Atsume), anime (Crunchyroll), gaming (Steam Mobile), and Imgur are on this list as favorites of Reddit users?

They’re mostly not active users of the Alien Blue app

One of the first questions on my mind was whether the the new app was cannibalizing the old Alien Blue app or adding new users. Seems like so far, the company is acquiring a new audience with the new app and the combined weekly active users of the two apps have increased from ~400K users to more than ~600K users (~50% increase).

Interestingly enough, the Alien Blue app (which has been taken down and is no longer available on the App Store) has held steady over the last few weeks in terms of usage. Will be interesting to monitor how these users migrate to the new app over time.

This post originally appeared on June 2, 2016 on the blog of SurveyMonkey Intelligence, a competitive intelligence product for mobile apps.

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