Building a StoryBrand Marketing Strategy in Easy 7 Steps
How can you compete in this endlessly changing advisory marketplace? We know that launching effective branding is the only key to fighting against the challenges. To make sure you stand out from the other businesses, advisors must find a solution to distinguish their brand communications so that you can establish a connection with your audience.
Building a story brand marketing reveals tried and tested framework to craft your brand story in a way that is powerful in a simple and emotional manner. It depends on various universal elements to make a clear route for customers to keep them connected and engaged with your brand.
How can you inculcate universal elements of a great story into a brand story?
In the story brand 7 frameworks, Miller reveals that customers should be the hero of the story, rather than the brand. Brand should take the role of a guide and helps the customers to solve the problem.
Brands offer their customers a plan that is considered to be CTA (call to action) to prevent failure and accomplish a resolution. If you will use a hero’s journey as a template to craft your brand story, you will be able to craft a powerful and clear message to attract and engage with the targeted audience.
Below are the seven tips to follow to build a strategy for story brand marketing services.
First and foremost, it is essential to know that your customers do not have any interest in knowing about how or why your business has been created. They are more interested in being the part of the story where they get a powerful position to solve their problems through products and services.
1. Determine what your customers need and want.
The first thing you need to know is to define the wants of your customers. Like what they want and how products and services that you offer fulfil their wants. Companies resolve their problems by providing the required solutions and those solutions help in overcoming the obstacles in the movie story. This way, customers become the hero of the story that you create for them. If you are able to find the needs and wants of the customer, it will help you to make the customer hero. You will be able to give definitions and directions to the story.
2. Find out the Problem they have.
Your offering should be able to solve the problem of the customers. You also have to communicate it to the customers. It is necessary to know the fact that people don’t purchase the solutions to inner problems. You have to find the main issue they are facing and keep them engaged in the story you’re going to show.
3. Take your business as the guide and make your customer the hero.
Your customers are not expecting another hero in the story. Instead, they are looking for the support of a guide who can help them to search for an effortless way to accomplish the set objective. Your company has to become the guide of the customer’s needs who can help them to resolve their problem. This way, you will not get a lot of customers who will come to you to solve their problems but you will perceive as an expert authority in the eyes of the customer. Your products and services are the perfect solutions for them.
4. Highlight the steps that they need to follow to associate with your business
You are acting as the guide for your customer. Thus, it is your job to offer them a clear and simple action plan that your hero can take to help them resolve their issues. Provide them with an action plan that simply tells that how your offerings will help them to resolve their problems and what are the steps they have to take to get this solution for their problems.
5. Push them to take the required action
After providing them with an action plan, it’s time to convert them into a sale. The client will not take any step unless you tell ask them to take action. Make it simple and direct. Create a call to action that stirs up and guides your customers. Make sure your message is clear. The best example of a call to action is simply creating a “BUY NOW” button.
6. Show them the success they will get after doing business with you
Make sure you give them a clear statement that how their life will change after purchasing your products and services that help them to get successful. Make sure you choose the right words and pictures to show your customers how they will get success after buying your products and services.
7. Show the failures your solution helps them to prevent
Your products and services help them to succeed and also help you to prevent failures. It is also your duty to communicate to your customers about the failure your offerings will help them to avoid. This will help your customer to make the right decision to become the hero that your brand is suggesting them to be.
Conclusion
With a story brand marketing framework, you will have a clear and defined brand script that can be used in the steps of your communication strategy like social media, email marketing campaigns, search engine optimization, advertising, and sales pitch.
After creating a story brand, you will be able to get and keep many customers and create engagement with your business in digital media. Make your brand more humanize by using the power of interesting and attractive stories for the customer.
