Battle of the Hashtags: #SupportIranDeal vs. #StopIranRally

#IranDeal supporters and opponents are facing off on social media in an effort to sway the U.S. Congress ahead of the vote on September 17. Who’s winning?


Earlier this month, on August 15, the world celebrated the Global Day of Peace for Iran. For the inaugural event, members of the Iranian diaspora joined with global peace activists in more than a hundred of the world’s cities to give their backing to the #SupportIranDeal campaign.

Organisers launched the campaign on social media using the hashtag #SupportIranDeal, inviting people to share pictures of the day’s demonstrations, which were later shared on the official campaign website.

“Thousands of volunteers all around the world are gathering to show support for the historic nuclear deal with Iran … [While] pro-war lobbies in the U.S. are spending millions of dollars on campaigns to kill this deal and the prospect for a sustainable peace” Negar Mortazavi.

The campaign offered supporters plenty of resources, including free printable peace flags, origami instructions, and an appeal for participants to lobby the U.S. Congress in support of the nuclear deal.

On the other side, U.S. conservatives railed against the deal at a July 22 rally, and used their own hashtag #StopIranRally to try to dominate the online debate.

Which campaign kicked up the most fuss? Check out the tweets below to see how the campaigns unfolded!


First off, who won? We measured the social media activity around the #SupportIranDeal and #StopIranRally hashtags for five days around each campaign’s peak — July 20–24 for #StopIranRally, and August 13–17 for #SupportIranDeal.

And the winner is…

#SupportIranDeal, by a whisker!

#SupportIranDeal swept the world…

@SupportIranDeal is made up of volunteers from across the world who want to promote peace with Iran. On August 15 they organised a ‘Global Day of Peace’ in 100 cities across 5 continents.

…from Washington…

@GEsfandiari Radio Free Europe/Radio Liberty correspondent based in DC, Editor Of Iran Blog Persian Letters

…to Paris…

@niloofarpourebr Journalist at Voice of America Persian Service.

…to Kuala Lumpur…

@m_kamrani is an Iranian living in Kuala Lumpur.

…and Melbourne, too.

@aida_shakuri is an Iranian living in Melbourne.

No deal, no peace.

@Golrokh88 is Iranian based in Amsterdam.
@NegarMortazavi is a New York-based journalist and media analyst

Iran backed the campaign…

@NegarMortazavi is a New York-based journalist and media analyst

…and so did the front pages!

@SupportIranDeal is made up of volunteers from across the world who want to promote peace with Iran. On August 15 they organised a ‘Global Day of Peace’ in 100 cities across 5 continents.

But the #StopIranRally whipped up some excitement, too.

@RepTrentFranks is a Republican representing Arizona’s Eighth Congressional District.
@MrPolyatheist is an anti-religion activist who describes himself as ‘anti-jihad’ and ‘pro-Israel’

...just for different reasons.

@peddoc63 is an American conservative activist
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