Is press release dead or not for seo
After the latest Google algorithms, links in Press Releases are ‘nofollow.’ A no follow link is a link that does not count as a point in the page’s favor, and does not boost PageRank. You may wonder if publishing press release still workable for seo.
Well, naturally the question is then: What is the purpose of the Press Release?
The goal of the press release is to get the word out to the press about your new service or product. When the press, journalists or bloggers hear about what you have to offer and if they decide to write about it on their own sites, those links do not need to be nofollowed. In fact, those stories written editorially are the links that Google values the most. Some online journals, like the Digital Journal, may just pick up your Press Release and release it on their site, giving you Page 1 Google exposure for your key phrase — the headline of your Press Release.
Press releases are actually more than a simple SEO tool. Press release content helps reach journalists and consumers.
TIP SHEET FOR IDEAS FOR PRESS RELEASES:
§ New website or significant upgrade to existing website
§ New product or services
§ Releasing findings via a White Paper
§ Articles published on one of your web pages related to your business
§ Commentary on or tie-ins to current events
§ Interesting trends
§ Celebrating an important company anniversary (e.g. xyz years in business)
§ Opening a new office or relocating your office
§ Changing the company name
§ Changing a product name
Of course a Press Release is one of the final steps — first we need to conceptualize and build the Website, including the Landing Page.