A step closer to the app Alipay 9 9 really want to do

Lei feng’s network (search for “Lei feng’s network” public attention) by writer Xu Zilin (app public number: Zero_Jeek), product manager for Internet banking.

In micro-social acquaintances have been firmly in their own hands, and social theology, theology, have proven a stranger to liquidate today, half social acquaintances become PayPal only option.

Today, PayPal update version 9.9, once again “a step closer to the app”:

As shown above, this update has the following main points:

Circle of friends into the Home, and push a vote “may know” (according to the analysis, source push is the address book of friends of friends, second degree connections);

Personal page added a friends friends import and export information, friends messages.

This update again in the round slots:

“Want to be micro-crazy? “

“So disgusting?! Alipay friend’s I want to delete. ”

“In order to do social work. ”

Alipay in the social aspect attempt one or two-day thing, but the effect is not always satisfactory. Why did PayPal again? PayPal update and what do you have? We might as well start from scratch, for a start.

, PayPal why social

In this connection, starting from PayPal to get involved in social theories, individuals agree with the point of view is:

PayPal is not going to do social networking, but to do “social payments” function.

Social features to bring PayPal are: higher frequency of use, users of the social chain, the user’s social networking accounts and data on PayPal’s advantages are numerous:

1, higher frequency of use can breed their own offline payment scenarios, this need not repeat here, around micro payments is the best case;

2, customer relationship chain of payment under the social relationships, such as IOU and transfer functions; Disney Galaxy Note 4 case

3 the social account “replaces” paid accounts can reduce user transfers, payments and other aspects of operating procedures, improving the user experience of transfer processes;

4, social data on Ali’s Sesame credit applications, is a rare treasure trove of data.

Therefore, even if there is no app, PayPal will enhance their social duty on this road, not to mention still has one more on the underlying object.

Second, Alipay social experiences and lessons learned

Last year, PayPal has two big moves in social: one is dubbed the “micro + public comments” version 9.0 updates; the second is a wave during the Spring Festival “set Fu Feng” Fortune Bag feature.

The former is the study and reference of PayPal on the letter. I think PayPal know, micro-core is not a friend to the letter, shaking it this kind of social function, but its contacts and instant messaging capabilities (so on the app Tab, messages and contacts have been found). Because social networking is not just necessary, communication is. From QQ to the app, communication is the company seize the core user, active social function is to make users more icing on the cake.

But this reference was doomed from the beginning of the end, when the app has been through the directory to hold user’s acquaintances and communication scene, Alipay is hard to change the habits of users.

And the latter is Alipay circle of acquaintances to app users strike. Through the activities of high incentives to stimulate the user’s contacts list from the transfer to PayPal, this is Chinese new year blessing bag PayPal do ambitions. But that ambition has fallen away. The user habits are hard to change, and the user’s social circle is more difficult to migrate.

Third, PayPal changes

Communication cannot be micro-letter also notes, social relationship chain migration here, PayPal’s efforts in social acquaintances failed. But social networking is must go on the road.

Just around the corner.

Go back and look at this update:

Relationships and acquaintances between two connections, Alipay has chosen second degree connections;

Between the communication and friends, PayPal select circle of friends.

Thus, we might be able to guess PayPal changes: the shift from social acquaintances half social acquaintances.

First, the US social relations under several ranges: acquaintances and acquaintances, strangers.

Acquaintances, refers to the highest frequency of contact, most intimate relationship, which was the main applications of micro-circle of friends;

Half of acquaintances, refers to certain social associations, but not a close relationship, such as networking, such as alumni, the typical social network Qzone and renren;

Relationship between strangers, need to repeat here, once theology, theology, is the most typical.

Among them, sticky most of the acquaintances, have the highest frequency of interaction, but also the most closed; most Open to strangers, but have the highest turnover rate; half an acquaintance is somewhere in between, not as closed as acquaintances or as fleeting as the stranger, there is more to discover.

So, half social acquaintances are PayPal what to do? We can be summed up as follows:

1, there is a scene, this is your business goals.

Half the rich scenes from social acquaintances: AA party, traveling … … Not only greatly improve the frequency of use of PayPal or other applications to the Department of diversion opportunities.

2, there is space, this is a market opportunity. Disney Samsung Galaxy Note 4 case

Renren and kaixin this semi-acquaintances social communities have become obsolete and Qzone user attributes with PayPal contact ratio is not high. It gives PayPal the way into the market space.

3, there are sticky, this is PayPal advantages.

Half social acquaintances if not enough viscosity, easy to fail countless lonely social applications have proven this point. But as soon as PayPal payment needs brought about by the user stickiness, which can laugh it off.

Fully above, micro-social acquaintances have been firmly in their own hands, and social theology, theology, have proven a stranger to liquidate today, half social acquaintances become PayPal only option.

Of course, you might say, as long as the app under the slightly expanded social space (in fact, micro-social relations are also hosted by far more than acquaintances) can this attempt to kill PayPal, but do not give it a try, who knows what will happen then?

At least, Alipay’s products when reporting on their boss, yaoganzi.

Put an egg, Alipay’s Home after sliding on can see the phrase “I am a bottom line”, this sentence who is who said it? You may wish to open the brain … …

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