Things Designers Should Know About SEO

Search engines have evolved in leaps and bounds these past few years. This year, there are a number of things that need to be kept in mind with regard to SEO. This article aims to provide all the information you need to know.

Photo: NESA by Makers

By Myriam Jessier

Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.

Here is an overview of what we will be covering in this article:

• Design mobile first for Google,
• Structure content for organic visibility,
• Focus on user intent (not keywords),
• Send the right signals with internal linking,
• A crash course on image SEO,
• Penalties for pop-ups,
• Say it like you mean it: voice search and assistants.

Design Mobile First For Google