Top 5 Delivery Trends for 2020

E-Commerce emergence has increased the number of orders in the delivery industry. Meanwhile, the prevalence of smartphones and easier accessibility of internet has boosted the trend of online shopping. Nowadays, people prefer online shopping over conventional methods as it saves time and cost. As soon as the number of online orders increases the delivery time get delayed. To provide smooth customer service there is a need for a reliable solution that minimizes the delivery time and fulfills the customer demand for same-day delivery.

To deal with the increasing customer’s demand with efficient solutions here is a compilation of a few significant delivery trends for 2020 are:

1. Efficient Marketing Strategies: Targeting the Right Audience is the key to successful marketing campaigns. While developing marketing strategies for the delivery business it is essential to analyze which type of audience mainly takes the delivery services. Usually, Millennials are the key drivers of the delivery services. They spend a significant amount of their budget on ready to eat food as well as online shopping is quite popular among this generation. They want fast, secure and effortless product delivery. Therefore an effective marketing strategy is to consider Millennial as the target audience and develop marketing strategies by focusing them like running advertisements and offering discounts.
2. Use of Automation Traditional manual processes of delivery business take a lot of human effort and time. Which result delay in shipment deliveries and over-processing of fewer orders. Introducing automation in the delivery industry increases the capability of order handling, speeds up overall processes as well removes the possibility of human error in the operations.
3. Mobile-Friendly Sites The preference for a simple solution increases the popularity of online shopping websites. A large number of customers use their mobile devices for online shopping as compared to the desktop due to the convenience factor.Therefore a popular trend these days is a mobile-friendly site. Google has realized this fact and gives mobile-friendly sites a higher position on its search results. Google updated its algorithm by including “mobile-first” factor as one of the determinants of a site’s search result ranking. The e-commerce websites which have responsive and mobile-friendly sites have higher accessibility and sales probability as compared to desktop versions of websites. Therefore, the trend of a mobile-friendly website generated on top of Google’s search result ranking.
4. On-Demand Delivery Services Taking the leverage of the prevalence of mobile devices and easier accessibility of internet an on-demand services brings a lot of comfort in our daily life. On-demand delivery services provide features like real-time tracking of shipment, the flexibility of delivering anytime anywhere, automatic invoice generation and notifications regarding pickup and dropping off of purchases. The on-demand delivery services boost the last mile delivery especially.
5. Delivery through Autonomous Vehicles or Delivery Drones The demand for fast and secure delivery and to deal with excess delivery orders, the technology introduced the concept of delivery through autonomous vehicles and delivery drones. The idea has a great potential to revolutionize the delivery services, especially the last mile delivery.

Conclusion:

The tech-enabled software solution minimizes the cost of delivery as it ensures a fast and secure delivery. Tech development is essential for delivery businesses to transform their operations onto better and advance procedures. ODTap develops efficient on-demand solutions which enable you to scale up your business.