In defense of poor media
James Chae

Do we remain unaware to the changes in perception occurring through media advance if we are not critical? How has “rich media” changed our sensory perception? How has our reception of plain text formats altered? How have our sensibilities changed and how do we factor this into consuming/creating media?

How can the limitations of a medium work to enhance its effectiveness? Does a reversal happen as a medium becomes more advanced? (as a medium becomes more exacting does it lose broader perspective — as it becomes broad does it lose its exactitude?) Similar questions could be asked in terms of the distribution.

Print on Demand is given as an example of a “genuine hybrid of digital and analog processes”. What other techniques and systems contain a similar hybridity?

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