
For example, the original idea for Netflix was a bad one. Randolph and his co-founder (current CEO, Reed Hastings) conceived the startup as an online video store. Selling VHS tapes over the Internet didn’t make economic sense and, later, selling and renting DVD’s was also a money-losing experiment. The subscription model saved Netflix, but it wasn’t something anyone would have predicted when they started the company. They only arrived at the subscription model after years of trying other things and thousands of hours of brainstorms.