Sarah MeadinSmartBug MediaA Guide to ABM Funnel MetricsTake a moment to imagine your ideal in-house marketing team. How is that dream team performing, and what are they achieving?Mar 1, 20211Mar 1, 20211
Sarah MeadinSmartBug MediaLive Webinar Strategies to Stand Out in a Webinar-Saturated WorldWe are all human and looking for opportunities to connect, learn, and grow together. In the current state of the world, many companies are…Oct 21, 2020Oct 21, 2020
Sarah MeadinSmartBug MediaHow to Engage Stale LeadsMarketing professionals wear many hats-that’s nothing new. We juggle lead generation, demand generation, CRM management, partnerships…Apr 24, 2020Apr 24, 2020
Sarah MeadinSmartBug MediaMoving Upmarket: SMB to Enterprise-What Does Your Marketing Plan Need?At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and…Jul 25, 2019Jul 25, 2019
Sarah MeadinSmartBug MediaLeads vs. Prospects: How You Should Treat Them DifferentlyDemand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one…Jul 4, 2019Jul 4, 2019
Sarah MeadinSmartBug Media7 Personalities You Need on Your Team for Awesome Content CreationWhere do the most creative, innovative ideas come from? Here’s one theory, summed up:May 24, 2019May 24, 2019
Sarah MeadinSmartBug MediaHow to Build Data for ABM SuccessAccount-based marketing (ABM) is no new phrase for B2B marketers, and there is a rapidly growing demand as the race to focus on…Feb 5, 2019Feb 5, 2019
