The incredible importance of link building in your SEO

Smegowebnz
3 min readSep 22, 2021

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Whenever your marketing expert tries explaining to you the search engine optimisation or SEO strategies for your business, they utter the jargon — link building. Now you might think what exactly is this link building and how is it going to help my work flourish? And if you are considering it a petty part of the other SEO techniques, then you are definitely in for a surprise! Link building is basically adding clickable links to other websites in a seamless way that directs the action towards your site. And believe us, if we say that it can prove to be a boon for your business!

SMEGOWEB NZ

Ø The significant benefits of link building for SEO and your brand promotions

We understand it is pretty difficult to get a hang of the details of SEO and its way of working. You might even be confused if this strategy would prove beneficial for your business or not. But you should know that good strategies of SEO in Auckland through Smegoweb benefits your business massively. Since their dedicated team works consistently with the right techniques for your company’s benefit, your business automatically gets the reach it deserves. This ultimately leads to better sales and benefits. And since link building is an essential part in this SEO process, why don’t you understand why is it important to link your website to other brands and pages on Google?

o The links give you credibility — Earning credibility from good sources can take years. But with the help of SEO and link building techniques, your business gets huge credibility which in turn helps you win your customers’ trust. And even Google brings the most popular and authentic content in front of its reader. Since your site gets linked to a lot of websites, Google thinks you are credible enough to be flashed on the first few pages of the search results.

o Your website gets ranked up — If you thought that the ranking system existed only in the school days, then it’s high time you faced the reality. The Google ranking system is tougher than any school or university ranks and it takes immense hard work to achieve a position in their good books as well. But thanks to the link build up techniques, the more hyperlinks you get directed towards your business, the higher your rank goes on Google. Isn’t it amazing?

o The increased web traffic — The existence of hyperlinks or backlinks is mostly to bring lots of web traffic towards your site. When a viewer goes through a certain website and clicks on those clickable words which are hyperlinked to your website, they are automatically driven to your page. This brings lots of such viewers towards your page on a daily basis, and automatically your business flourishes.

o More SEO scores of your business — Just as you are utilising SEO for your business, accept the fact that even your competitors might be doing the same. In such a case having an excellent SEO score helps a lot in bringing your business to the top. This is what link building gets you. Your domain authority, Alexa rank, and even MOZ rank increase a lot which automatically leads to better ranking on the Google pages.

In a nutshell, let us inform you that link building is a fabulous way which works for the betterment of your business consistently through right SEO practises. And since these links stay permanent (most of the time), your exposure never ceases! So, now the next time your SEO expert stresses upon the word — link building, you know it’s something that is really significant for your business’ progress!

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Smegowebnz
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Smeogoweb is a human-centric digital marketing agency in Auckland, helping businesses grow with their result-oriented services.