Popular celebrity Minami Fukuoka has been appointed as the official ambassador for the innovative platform “Smell Market,” which specializes in digitizing scents

＜This is an announcement from our partner, Horizon＞

Horizon Co. Ltd. (hereinafter referred to as “Horizon,” CEO: Nien-Tsai Tsai) is promoting olfactory digital transformation (DX) through its innovative platform that digitizes scents, called “Smell Market.” This platform allows users to download scent data from the internet and play it back digitally. As part of their efforts to enhance the service, Minami Fukuoka, known as the “talent who earned 100 million yen in a live broadcast,” has been appointed as the official ambassador for Smell Market.

“Smell Market” converts scents into digital data, enabling users to select and play scents according to their mood, just like playing music. This is made possible through the use of the “Smell Market” app and a dedicated diffuser.

The dedicated diffuser analyzes the downloaded scent recipe data and creates a blend of scents tailored to the user’s chosen situation. Users can enjoy these scents at their preferred times.

Minami Fukuoka, as the official ambassador, will not only help promote the service but also collaborate on the development and release of “Minami Fukuoka’s scent” in the future.

Minami Fukuoka’s profile: Born on May 1, 1995, in Hiroshima Prefecture. After graduating from Tokyo University of Science, she gained popularity as a “beautiful scientist” and has appeared in TELECY commercials since 2020. Her book “The Story of Earning 100 Million Yen in a Live Broadcast” (published by Gentosha) was a massive hit, even achieving multiple reprints. Through Minami Fukuoka’s role as the official ambassador, they hope to bring the innovative user experience of “Smell Market” to a broader audience.