Simon Mauro Guido – Medium

Simon Mauro Guido

Published in

UX Collective

When users change their behavior to game the algorithm

How our awareness is breaking the social media algorithm

Apr 13

A close-up of the Mona Lisa’s eyes from Leonardo da Vinci’s painting, symbolising the sensation of being observed.

Apr 13

Published in

UX Collective

Designing for human desires

What we can learn from ancient Greek philosophy

Apr 22

Scuola di Atene by Raffaello Sanzio da Urbino depicts a grand, architectural setting where numerous ancient philosophers, mathematicians, and thinkers are gathered in discussion. One of the philosophers is thought to be Epicurus.

Apr 22

Published in

UX Collective

What’s the difference between design values and principles?

Collectively, design values and principles are the guiding beliefs and priorities that shape the design process for any design team…

Jul 16, 2023

Time-lapse photography, colourful lights in a circle on a black background

Jul 16, 2023

Published in

UX Collective

Practicing ethical design

We all started on our paths to becoming product designers by wanting to create platforms people wanted to use. None of us dreamt of one…

Oct 12, 2019

Practicing ethical design

Oct 12, 2019

Product design interview at Facebook

I was lucky enough to meet some of the Product Development team at Facebook London, and have a tour of their brand new campus near…

Aug 17, 2018

Aug 17, 2018

Using Material Design

Regardless of how good the underlying product is, it’s the design that the user interacts with. The design can either enable the user to…

Dec 1, 2017

Using Material Design

Dec 1, 2017

The laws of simplicity

Design often recognises the beauty in simplicity, from clean, minimalist architecture to flat design and shadowless UI. There is a…

Dec 1, 2017

The laws of simplicity

Dec 1, 2017

The golden ratio

The golden ratio is something every designer should be aware of. Based on the Fibonacci number, the golden ratio is the relationship…

Nov 3, 2017

The golden ratio

Nov 3, 2017

Simon Mauro Guido

Simon Mauro Guido

A creative problem solver and design thinker - I look to solve complex problems with simple, ethical solutions. I create insight-led, human-centred products.

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