The future is a diverse and modern marketing team, made up of the clever analytical marketer who uses big data to make smarter decisions, the public relations expert who finds ways to help the brand tell great stories, the social media guru who knows how to stay on top of the latest channels and engage directly with consumers, and, yes, the artist/storyteller who can move people to tears.
The New Age of Marketing
Rich Barton

I couldn’t agree more.

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