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Why VR Data Visualization Could Be Your Secret Weapon in 2018

The amount of data in the world doubles every year according to some sources and the amount of that data which gets analyzed is less than one per cent. It’s often said that data is the new world currency, and the web is the exchange bureau through which it’s traded. As consumers, we’re positively swimming in data; it’s everywhere from labels on food packaging design to World Health Organisation reports. As a result, for the designer it’s becoming increasingly difficult to present data in a way that stands out from the mass of competing data streams.

Today we are in search of completely new ways of interacting with information.

Visualization of data is a modern and very effective assistant in the transformation of information into complex visual representations. In this case, information can be everything, from a simple timeline to interactive infographics.

Thanks to the development of innovative technologies, today, data visualization has become something absolutely new and most effective. Many companies use VR to visualize data in a virtual environment. Let’s look at the subtleties of technology.

Big Data and the ever-growing access we have to more information is the driving force behind Artificial Intelligence and the wave of technological change sweeping across all industries.

Raw data is boring and it’s difficult to make sense of it in its natural form. Add visualization to it and you get something that everybody can easily digest.

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VR for visualization of data in business

Imagine stepping into a 3D data visualization that lets you fully interact with the data. This is now possible thanks to Virtual Reality technology. Virtual Reality data visualizations are computer generated, highly interactive 3D projects. While the concept of VR isn’t new, the idea of immersive data exploration most certainly is — and the exciting possibilities are endless.

The merging of Virtual Reality and Big Data is not a new idea. Scientists have been working on VR-visualization for more than 20 years. And every year this technology has opened to humanity more and more advantages. This technology combines Artificial Intelligence, Big Data, and Virtual / Augmented Reality. The effectiveness of the implementation of this technology is due to the use of intelligent matching, intelligent routines, Machine Learning and natural language processing to identify important patterns and display them in a virtual environment, which can then be configured by users.

Due to economies of scale and consumer demand in the market, VR provides huge benefits to professional users.

Every day in business, specialists are faced with interaction with customers and suppliers, presentations, development and testing, prototype preparation, the creation of documentation and tools. VR visualization — is one of the major keys to show the company in the best light and to make its service or product more profitable.

Today VR visualizations open lots of tools for working on a product:

modeling in a 3D format using traditional 3D CAD toolsets

drawing up images

product testing

presentation of the product

Virtual Reality, in a professional context, is the creation of a completely virtual world in which it is possible to design, evaluate and test a product and supplement it with digital information either in performance metrics or performance requirements imposed on a physical product.

Data visualization has become a central part of the work processes of many organizations. It, in many cases, much more than the development of a concept and design analysis, have penetrated into the development, production, and sale of products.

Virtual Reality is very valuable to the large-scale public sector in that it helps visually offer a large amount of data. For example, in 2017, the startup Virtualitics received $ 3 million for business in this area. And the world’s largest telecommunications company AT & T already shows the opportunities that open the combination of BP and the Internet of things.

VR visualization allows the customer, practically live, to see the project and correct in time possible errors made at the design stage, which means to avoid not only unnecessary costs during the construction phase, but also save time.

Even with the development of Virtual Reality, the ability to receive photorealistic images will play a major role, since users need more and more realism both at the consumer and professional / production levels.

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VR visualization features variety

VR visualization brings us lots of advantages and prospects for business development. Using all the diversity of its characteristics the users will be able to feel all its power.


Interactivity is the basics in working with Big Data. Due to interactions with VR, there is a possibility to analyze data more effectively and dynamically, because you can actually touch data with your hands. And once there is interaction, it is possible to comprehend and manipulate all the data that’s coming in.

Immersive data visualization

It’s time to open a new direction in data processing — Immersive data. This trend has a particular tools to immerse data visualization through VR, and when coupled with haptic or kinesthetic interfaces, it is possible to capture body language, human touch and expression, making it a totally different art and science.

Efficiency my means of cross-referencing data

VR enables you to skillfully add relevant data and create visual clues so that the user can cross-refer it instantly. It is obvious that the amount of information will only expand, and VR will help analyze and fine-tune our understanding to make it more efficient.

Navigation through the subconscious

One of the remarkable sides of VR is that it can actually control the subconscious mind. The human mind is really incredible, but sometimes it is difficult to handle a huge amount of information. The impressive VR feature allows the users to understand the subconscious, and when the human brain shows fatigue, it adapts to areas that make it easier for the user to understand.

Natural interactions

Virtual Reality allows us to touch an information as a real things with the help of data visualization. Today it is possible to manipulate data directions actually walk around data worlds. This allows users to make accurate data analysis and thus, faster decisions.

Multidimensional data analysis

Today a multi-dimensional data analysis is possible. And that means, not just the use of hands, but hearing as well. This enables them to understand the subject, location and significance of a particular data source.

VR visualization greatly facilitates the process of presentation of ideas, concepts, and prototypes. To complement the physical prototype, in the course of the work, users or the management team can inspect the product, go around it and make changes. Now it is possible. And over time, the process of immersion will only be improved and simplified.

VR visualization, by its clarity, simplifies communication with the customer. It is obvious that not every client will find time to understand the drawings and design documentation that does not give a complete idea of ​​the final result. Thus, you can save you not only time but money too and significantly speeds up the process of coordinating the project with the customer.

Despite the stormy discussions about Virtual Reality technologies, we still have to see their mass acceptance by the professional community, but the fact is that new solutions are already on the way. These are solutions that will allow us to improve the development, configure and sell products in an environment with enhanced presence and improve production efficiency and product life.

Do you know how your business can benefit from the use of VR data visualization? SMICHRISSOFT has a lot of effective tips that can help your business to grow. Because we know how VR with data visualization brings out a whole new level of doing business and this can be intensely felt in every industry, right from the retail industry to services and utilities.

Written by

Experts in hi-tech. Passionate about Artificial Intelligence, Blockchain and Virtual/Augmented Reality.

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