How To Break Taboos With A Smile?
Years ago, Peder walked into a sex shop to buy a vibrator for his girlfriend. He found the experience really unpleasant, and realised that the whole approach should be changed to speak to his girlfriend and ordinary women like her.
We researched the market and found that in most places, half of women use vibrators and 2/3 of the rest want to try. Even in the most conservative countries, 1/3 women use vibrators. Although demand was universal, the shopping environment, product design and quality were awful everywhere.
We learned that 80% of women experience pain during sex due to vaginal dryness, but less than 4% like the lubricant they use.
Why was everything about this category so bad? It was unfair to women, and we decided change that. Smile Makers was launched to create top quality products that women can love, and sell the brand in everyday environments. Most women want to use sexual wellbeing products, and we want them to feel good about themselves using them.
Our moto is to take women’s pleasure seriously and to do things differently:
We bring sexual pleasure OUT IN THE OPEN
· We sell only in health and beauty stores, never in sex shops
· We get covered in top lifestyle magazines and blogs
· We have won many design awards
We remove shame from sex, and make women everywhere proud to speak up
We make sexual pleasure A FANTASTIC EXPERIENCE
· Our products are tailored to women’s needs and desires, with insights from thousands of consumers
· We constantly keep up to date with the latest research from doctors and sexologists
· We work only with first-class suppliers with the strictest safety and quality standards
We create lubricants and vibrators with one goal — be the best in the world
We make sexual pleasure A SOCIAL RIGHT
· We work hand-in-hand with the United Nations, we provide easy access to sexual education
· We are a trusted adviser to governments on sexuality questions
We make sexual wellbeing a legitimate health topic
We want our consumers, business partners and employees to feel empowered, confident and energized every day, to make a positive change!