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Maxwell Smith
Maxwell Smith

Maxwell Smith

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Maxwell Smith
Maxwell Smith
Nov 12, 2015 · 2 min read

Structure

Substitute

For this section, I considered the pretzels and hummus snack that I used for a previous blog — the one that looks like a bulb that splits into two halves containing pretzels to dip into the hummus. Here are my ten ideas:

  • Replace the pretzels…
2 responses
Maxwell Smith
Maxwell Smith
Oct 29, 2015 · 5 min read

Blue Sky

My General Ideas

(I don’t have my sketchbook with me at the moment, so I can’t get images of my ideas yet, but I will rectify that once I’m home).

New Warm Up Game

3 responses
Maxwell Smith
Maxwell Smith
Oct 20, 2015 · 9 min read

Research

Ask

The sub-theme I elected to explore was the concept of multisensory packaging as a way to make snacks more appealing to consumers. I created the following list of questions that I used to interview a number of mothers. Some conversations extrapolated on these questions more than…

3 responses
Maxwell Smith
Maxwell Smith
Oct 1, 2015 · 5 min read

Associations

Do Something Fun

On the class website, it was suggested that we do something fun, like watch a…

3 responses
Maxwell Smith
Maxwell Smith
Sep 17, 2015 · 8 min read

Assignment 1: Cookies

Summary

I’m no baker, so when I heard that our first assignment was to invent a new cookie, my mind instantly went to “how can I do this without using any baking skills.” That originally led me down the path of trying to innovate on the cookie’s form and…

3 responses