Two Factors For Success Within an Industry Are Most Advantageous to Start-Up Companies

6 min readJan 25, 2023

If you’re considering starting a startup company, you’re probably looking for answers to questions such as, “What should I do to make money?” or, “What is the best business model?” However, if you want to make sure that your startup will succeed, you should pay attention to two specific factors. These are, in my opinion, the most crucial to startup success: a solid business model and a talented team.

Understanding the customer

One of the most important tasks a startup company can undertake is to understand its customer. A comprehensive customer profiling system can provide insights about the type of customers you wish to serve and how they interact with one another. The resulting knowledge base can be leveraged to improve the customer experience or at the very least, increase the bottom line. This is a requisite if you wish to remain relevant in an increasingly competitive marketplace.

The best way to achieve this is to conduct a customer discovery exercise using a combination of data and intuition. For example, you may wish to ask the question, “What are the top ten customers that drive most of your revenue?” or “What are the customers that are most likely to recommend us to the next ten?”. Regardless of which questions you pose, the resulting insights can be leveraged to improve your product offerings and improve the customer experience.

Business model

When it comes to startup companies, a business model is one of the key factors to success. A good model enables the startup to gain market recognition, recruit talent, and become profitable. However, it is not always easy to design a solid model.

In The $100 Startup, author Chris Guillebeau defines a business model as “the story of how your enterprise works.” Business models can vary. For example, a company may emulate a dominant competitor’s model or introduce a new model all together.

Some of the most successful startup companies have taken the time to understand their audience’s needs. They offer innovative services and products that meet those needs.

One of the first steps in determining how a startup should function is to define its mission. This could include setting goals, defining the target market, and designing a marketing and sales plan.

The Lean Canvas is a tool that can help entrepreneurs visualize their ideas, including what business model will best serve their company. While it might seem a bit technical, it has helped many startups develop a clear understanding of their direction.

Another tool to consider is the Value Proposition Canvas. It can be found online or in books such as Business Model Generation by Osterwalder. As with the Lean Canvas, the Value Proposition Canvas focuses on the most important aspects of your business.

Whether you are in the media business or not, it is important to keep in mind that the model is not the only thing that matters. Other important factors to consider include customer feedback, market demands, and company management decisions. These factors influence the logic of value creation and scale economies.


As a startup, you want to fund your venture properly. You need the money to hire more employees, get the right talent, and launch your product. In the beginning, you can get by with seed funding, but later on, you need more.

To find out how much you need, you need to ask yourself your goals. For example, if you are starting a tech startup, you can get by with a business term loan from a bank. If you are a female-owned business, you can also look for small business grants.

Investors usually offer cash in exchange for an equity stake in the company. The amount you receive depends on your company’s valuation, risk factor, and profit potential.

Seed funding is the first round of official funding for a new company. This round can range from $10,000 to $2 million, and is often used to fund the initial steps of a company. It also helps the founders test their idea in the market.

After a successful seed funding round, the company is ready for its second round of funding, known as Series A. These rounds are led by venture capital firms and typically involve tens to hundreds of millions of dollars in investment.

During the Series A funding round, the company develops a significant user base. The founders and investors have established that the company is capable of scaling to larger volumes. Once the company is ready for the next phase of growth, they can raise Series B or C funding.

Companies at this stage should have a solid plan for attracting new investors, creating revenue streams, and acquiring new customers. They should also have an established customer base.

Barriers to entry

One of the most important considerations when launching a new business is determining what market entry barriers exist. Barriers are natural and artificial, ranging from financial to regulatory. Some businesses want to protect their industry by limiting competition. The goal of such an approach is to secure profits. However, limiting competition can lead to a saturated market.

Many firms, especially those in the retail trade industry, face stiff competition from large, established firms. These firms have a high cost advantage and strong brand identity. In addition, they often spend excessive amounts on advertising and product differentiation. Their costs may be out of reach for small startup companies.

Generally, the most significant challenges faced by startups are the cost of starting a business and the competition from existing firms. Other factors include government red tape and regulatory requirements.

While the presence of barriers to entry can be harmful, it’s also advantageous to new businesses. Entry costs are particularly high in monopolistic markets. For example, the oil and gas industry has high startup costs. Having too many products can also create competition for customers.

Companies entering a new market may have little knowledge about the industry and how to succeed. They may develop a minimum viable product for market research. This can elicit feedback from consumers and shape financial planning expectations. Eventually, they can expand.

Some firms, particularly those with advanced positions in their market, may use a disruptive pricing model to gain customers. Predatory pricing is a major hurdle for newcomers.

Another common type of barrier to entry is proprietary technology. Newcomers are often unable to implement their own products because of the patents or copyrights they need to acquire.


One of the most crucial qualities of a startup company is teamwork. Teams allow employees to take more responsibility for their decisions, and give them a sense of belonging. In turn, teams improve productivity.

Startup companies have a lot of growing pains. This is the time when you need to rethink your company’s management strategies. Start small with a team that knows each other. They can help you iron out bottlenecks and increase the quality of your work.

Getting a startup off the ground is not as simple as hiring a bunch of skilled workers. You must first make sure that everyone in your team is engaged and has the same vision for the company.

Teamwork can be an easy way to boost morale and increase productivity. Creating dream jobs is a great way to get team members involved in your project. Moreover, they are a great motivator.

A good team is not just about collaboration; it requires competition. Team members should have different views and opinions, as well as a common goal.

Teamwork is the most important part of any business. It is not enough to just have a good product or service. The right people, in the right place at the right time will make your company a success.

Teamwork can be tricky, and many startups do not devote enough time to it. However, the benefits are well worth the effort. Once a team has been built, it becomes much easier to implement a company’s vision.

Investing in teamwork initiatives can be the key to your company’s longevity. Companies like Google have dedicated resources to fostering a collaborative mindset.