Smobler and WildBrain Partner to Launch their First Teletubbies Game in The Sandbox
Beloved Franchise Reimagined for a New Generation of Fans
Singapore, May 9 — Smobler, a next-generation game studio and digital architect headquartered in Singapore, is proud to announce a groundbreaking partnership with WildBrain, a global leader in kids’ and family entertainment, to bring the iconic Teletubbies into the Metaverse with the launch of Teletubbies: Custard Chaos on The Sandbox, a leading gaming and social platform.
Teletubbies is a truly distinctive brand — the colourful quartet broke boundaries when the content first launched in 1997 by speaking directly to kids in their language, using words and childlike mannerisms that reflect their own development. The popularity of the series continues today, allowing children to learn and grow with the Teletubbies in such a joyful way which builds a deep connection with its young audience.
Since its debut, the BAFTA-winning series has continued to build a connection with its fandom and make an indelible mark on pop culture, with a global fanbase spanning generations. The playful, fun and offbeat nature of the brand, as well as its nostalgic appeal, has resonated with Gen Z and Millennials on digital platforms such as Tik Tok and Instagram, where the brand has over 3M global followers. Today, as part of its strategy to innovate and meet fans where they are, WildBrain is expanding the world of Teletubbies through licensing partnerships, experiential events, and immersive content — with this bold new interactive game in the Metaverse.
Melissa Goodrich, Director, Franchise Management, at WildBrain, said, “Teletubbies has huge cross-generational appeal, and we’re excited to introduce our colorful quartet to a new digital audience on The Sandbox. Smobler’s track record of creating high-quality games for family-friendly IPs is unparalleled, and the game so perfectly captures the playful, whimsical, and joyful nature of our beloved Teletubbies.”
Smobler, in turn, is no stranger to transforming legacy brands into interactive, story-driven experiences. The company is at the forefront of digital innovation, with a portfolio spanning Playground@UXC with Singapore Polytechnic and Let’s Celebrate 2024 interactive game for Singapore’s national media network, Mediacorp.
The studio also works closely with governments, institutions, and industry leaders to deliver cutting-edge, family-friendly digital experiences. These include Bhutanverse, developed for the Kingdom of Bhutan; A11yverse, the world’s first disability-led accessibility park; and Equalverse, an equestrian-themed Roblox game empowering differently abled youths in collaboration with leading telco StarHub. This strong track record of meaningful and culturally significant creations made Smobler a natural partner for WildBrain’s digital expansion of Teletubbies.
“At Smobler, we believe in the power of joy, nostalgia, and meaningful play. Creating the first-ever Teletubbies game on The Sandbox is not only a creative milestone but also a cultural moment. WildBrain entrusted us with this iconic IP because we honor the brand’s legacy while reimagining it for a new generation of digital natives. With our track record in Web3 storytelling and world-building, we’re not just making a game — we’re building a wonderland where childhood meets the Metaverse,” says Loretta Chen, Founder and CEO of Smobler.
In Teletubbies: Custard Chaos, fans are invited to step into a vivid reimagining of Teletubbyland on a custard-fuelled quest to uncover what went wrong with the Tubby Custard Machine. Reminiscent of the original series, where endless bowls of pink, gooey custard led to mischief and laughter, the game turns this nostalgic treat into the heart of a whimsical adventure where fans solve quirky puzzles, explore hidden zones, and restore order before the custard chaos takes over.
Head of Studio, Rafaela Rizzi, adds, “We drew inspiration from the show’s beloved visuals and vibrant setting thus preserving its signature atmosphere, including the Tubbytronic Superdome, Noo-Noo, and the Voice Trumpets. Creating a nostalgic yet modern experience was the intention, but the teams had great fun expanding the Teletubbies universe based on existing elements. Over half of the map is dedicated to a larger-than-life version of the Tubby Custard machine, designed to make you feel like you are actually stepping into a magical Tubby Custard factory.”
“We’re excited to welcome Teletubbies to The Sandbox and see its playful Teletubbies: Custard Chaos experience bring enchantment to fans both new and old,” said Sebastien Borget, COO & Co-Founder of The Sandbox. “Players will be immersed in the world of Teletubbies and embark on exciting new adventures alongside its iconic cast while unleashing their creativity to make their own games inspired by this beloved brand.”
Teletubbies: Custard Chaos is one of the featured experiences in The Sandbox’s Alpha Season 5, a six-week season of new games, social experiences, and gamified worlds to explore, featuring immersive experiences in partnership with beloved brands and curated community-created content. Teletubbies: Custard Chaos is available to play in The Sandbox here.
For Smobler, this launch is more than just a game; it is a landmark moment in its ongoing mission to bring iconic IPs into the Metaverse through experiences that are equal parts entertaining, culturally resonant, and proving that digital spaces can be imaginative, meaningful, and full of heart.
Stay tuned to Smobler’s social channels for the latest updates.
About Teletubbies
For over 27 years, WildBrainʼs Teletubbies have been engaging and entertaining audiences across multiple generations. Seen on broadcasters and streaming platforms around the world — including a re-imagined live-action Netflix series featuring narrator Tituss Burgess (Unbreakable Kimmy Schmidt) and the CG-animated YouTube series, Teletubbies Letʼs Go! — the Teletubbies offer hours of content for fans of every age. Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of toddlers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive activations and digital touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world, with millions of followers on social media. As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids and family entertainment. Follow the Teletubbies on Tik Tok TikTok and Instagram via @TeletubbiesHQ.
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library — one of the world’s most extensive — we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
About Smobler
Smobler is a pioneering Metaverse and digital experience studio redefining how brands, communities, and cultures connect in Web3. As a portfolio company of Animoca Brands, The Sandbox, and Brinc, and backed by Enterprise Singapore and IMDA, Smobler combines blockchain, AI, and immersive storytelling to create meaningful, accessible experiences across virtual worlds.
From launching the first-ever Teletubbies game in The Sandbox in partnership with WildBrain, to building Bhutan’s national metaverse (Bhutanverse) and the world’s first disability-led accessibility park, Smobler pushes the boundaries of what is possible in spatial storytelling.
The studio has worked with global leaders like Airbus, BMW, Vogue, DBS, Mahindra, NVIDIA, and Meta, amongst others. It has also pioneered initiatives such as Metaverse for Good, the cross-chain collaboration with Clay Nation (Cardano) and Polygon, as well the creation of proprietary GameFi IPs including 3VEREST, Yeti Realm, and Cobbleland. Smobler also created NOVA, an in-person festival suturing Web 2 and Web 3 celebrities, C suites, corporations and communities in celebration of the future of decentralized creativity.
Named a top global startup at SelectUSA, Inventures Canada, and VIVATech Paris, Smobler is a proud alumnus of the ScaleUp inBrazil program, Block 71 and Plug and Play’s Global Innovation Alliance. CEO and founder Dr. Loretta Chen has been recognized as a trailblazing technopreneur, winning accolades from UBS, AWS, and Forbes as one of the world’s top female founders.
About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is an immersive metaverse platform in which users play, create, and monetize unique experiences alongside their favorite brands, IPs, and celebrities across gaming, entertainment, music, art, and more. The Sandbox leverages web3 technologies to fully enable end-user creation and creator economies, disrupting existing platforms by providing both players and creators with true ownership of their assets, creations, and rewards as non-fungible tokens (NFTs). Over 400 partners have joined The Sandbox, including Warner Music Group, Gucci, Ubisoft, Paris Hilton, Attack on Titan, Snoop Dogg, Lacoste, Steve Aoki, The Smurfs, and many more. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
Media inquiries:
Gianna Bui
Smobler, Head of Communications
gianna@smoblerstudios.com
