Before I even wrote these sure shot tips for achieving digital marketing success! I wondered what is or could be the Midas formula which could turn whatever you can think & imagine in digital marketing into gold. There are already a lot of winning strategies out there and people are actually leveraging them to the hilt, nevertheless what I looked for was something which was evergreen in nature yet something which marketers in general haven’t paid enough heed.

If you are one of those experienced digital marketers, you would now start reading in between the lines and probably smile if you are one with me in my thought process on achieving digital marketing success. If you are a newbie or an amateur you should probably make a note and imbibe these rudiments to the core of your daily digital marketing affairs.

So here goes

Audience Persona

I would like to ask and know? Do you know your audience, when was the last time you actually thought of knowing at whom are your digital ventures targeted? And more importantly are they being benefitted from them? If not, then I would suggest you should start working upon the type of audience you are wanting to market. Now when I say know your audience, what you actually need to do is build their persona. Every member of your audience has an individual life which has professional, personal and many other realms associated with it. With that being said, you ought to know what and how those realms can be explore with your digital marketing efforts.

Did you know? According to a latest survey woman of the age group of 18 — 24 consider social media to be the most powerful authority when it comes to beauty and fashion?

Quality Content

Bet you already knew about this! I mean you would, definitely because evidently during our daily lives we ourselves consume a lot of content, not just from the marketing perspective but otherwise as well. Content in general needs to be invigorating, digital content isn’t any different. Putting content in different types of forms, be it titles, descriptions, blogs, social or whatever needs to be intriguing enough for the reader to be involved. In a recent case study done relating to content marketing, it was discovered that people use internet mostly to self educate or device actionable for their day to day problems be it personal or professional. So you have a gamut of aspects to explore and provide content. I read a wonderful piece on content marketing, which can be beneficial if properly implemented.

Engagement

Engagement is the buzzword for quite a few years now. Engagement mostly is considered as a metric of the social media up till now, but then I would not like to associate only to social but to other forms of content as well. In Social, engagement can relate to a lot! Let’s just when someone likes your page it’s just a beginning! Shares, re-tweets, comments and much more, with Social you have the ability to converse with your loyal fans, entice them into something even more fun. Convert them into brand loyalists. Other than Social engagement factor can, and should be taken into consideration with blogs as well. Blogs unbelievingly have an amazing power to convert your visitors to become your prospective leads. Be innovative think of amazing, out of the eco system headlines. Seek help from analytics, observe trends which give you an insight about what part of your blog is working and what isn’t.

Focus on Conversions

Like mentioned earlier, every piece of content needs to intrigue or entice your visitors. Use the power of your content to entice your visitors to become your leads or prospects through CTA (Call to Actions). Enable catch CTAs which guide your customers to give you their vote of confidence through their contact information. Engage them further with marketing collaterals like e-books, white papers, case studies and more. You could also focus on conversions using social media, using apps, which enable features like ‘Like’ gates, Quizzes etc. When doing paid marketing, make targeted landing pages and pay attention to every nook and creek of your landing page. Any landing page which is clear& concise is definitely worth giving a contact details, thus worth every dollar spent to float it up on the top pages of Search Engines.

Review

Optimization is a very important keyword of any digital marketing campaign, make sure you are paying heed to metrics and are aware about what role do those metrics play in ensuring your digital marketing success. Factors such as unique views, bounce rates are some of the many metrics you would want to keep a track about. Besides making you aware of what is performing and what is not. Analytics give you a lot of insight of what could work better and what will & when make more sense.

Wisely choose your strategy, and very importantly be open to feedback. Keeping note of the above Optimize and Supercharge.

Author Bio:

Raajul Sharma is an inbound marketer with a related experience in digital marketing and it’s nuances

He’s found at google.com/+RaajulSharma