Mistakes That Digital Marketers Make While Using Salesforce Marketing Cloud Platform
Salesforce is a commerce cloud-based CRM platform. All over the world, businesses are using automation functionalities to leverage their business sales and target the right audience. With the maximized use of Salesforce, they are generating huge revenue.
Marketing Cloud is one of the primary products of Salesforce. As it is cloud-based it designs and develops marketing campaigns automatically. From, the execution of multiple campaigns to social media engagement; each step of marketing can be managed here.
Sometimes, the partial knowledge of the platform or the availability of advanced technology tempts the marketers to use it all without understanding its requirement which directly affects their marketing goals.
These silly mistakes can backfire on the marketer and might result in losing the customers.
After doing research and analysis, we found out the following common mistakes done by marketers using the Marketing cloud of Salesforce.
Here are some common mistakes made by using the commerce cloud marketing platform to leverage the benefits of Salesforce commerce cloud.
- Unplanned Targeting
One of the most common mistakes done by digital marketers is to expand the potential audience just to increase the product reach. Expanding the targeted audience will lose the purpose of your services.
Based on your product or services decide the demographic you want to target. Because the more diverse the audience will be; the marketing strategy will lose its goal of targeting the true customers who are looking to buy your product or services.
Your efforts and marketing strategy will completely fade out. Decide your niche even, while choosing the right audience for your product.
2. Performing less testing
Digital marketing is all about experimenting, executing, and testing the applied strategies. Experimentation can bring you unbelievable success and results. No one is perfect and minor mistakes can happen from marketers while running any campaign. These small mistakes can raise a question on the credibility of your services.
It is better to test the activities twice to avoid such mistakes. As a digital marketer; one should consider:
- Link placements in Emails
- Targeted audience
- No link should be broken
- The message is defining your intention.
Be careful even if you are using the Commerce cloud because one small mistake can spoil the purpose of your campaign. And nothing matters more than the quality.
3. Underestimating Marketing Channels
Few marketers like to follow the traditional method and often they ignore multiple channels to promote their product and services. If you are not using Salesforce to find the best marketing channels to reach out to potential customers, then you are missing a big opportunity. Salesforce allows users to check the most popular channels and enable digital marketers to develop a strategy to follow specific approaches. Whether channels are mobile, website, marketing, or social media; a marketer should explore all the possibilities of reaching out to the right customers.
4. Over Testing
As we mentioned above testing is important but; testing microscopically will cost you both time and money. However, marketers can still go for testing by focusing on images, subject lines, time, message sent, etc.
While doing testing, one should remain patient because plans won’t execute in a few days and results won’t come in hours. Just experiment, execute, test, and wait for the final results.
Also, don’t go out there to test multiple things at a time; just focus and test one activity/strategy at a time.
5. Avoiding marketing goals
Marketing is a goal-specific activity. A marketer starts with marketing with certain predefined goals in mind and therefore to achieve those goals on the timeline, there must be a strategy. Here Salesforce proved to be very helpful. The cloud performs the goal-relevant tasks and gives related information to bring the best marketing results.
If you are not clear with your goals, you might not be able to maximize the benefits of using Commerce Cloud-like Salesforce. Be clear about what type of results you want and make sure you are taking advantage of the platforms you are using; after all, you are investing time and money.
While working on the CRM platform and using the Salesforce commerce cloud, one can take the help of professionals like RG Infotech.
6. New features bring better results
Salesforce marketing cloud is rich with features and functionality. It offers new and advanced functions and features to work on your marketing strategy. These advanced features tempt the marketers and they end up investing their time and money, even when they don’t need it.
Such advanced features can slow down the development of the campaign, accelerate the errors, receive irrelevant and unwanted audience attention, etc.
Therefore using Salesforce commerce cloud is also not that easy, hire professionals like RG Infotech to maximize its use.
Indeed mistakes are part of humane behavior, but then some small mistakes may have a huge effect on your marketing plans. Marketers often make common mistakes of either not testing at all or over-testing one campaign, adding advanced features just to be in trend, etc. These small activities can directly affect your marketing goals and services credibility. If you are still in dilemma, hire RG Infotech; they are providing ace marketing strategies.