Fraudster, as defined by

On being called a “fraudster”

Some of you may be aware that I’m currently running an Indiegogo campaign. Called “On Apple Watch”, it’s an experiment in raising funding to create a collection of content — written here on Medium for bitcolumns @ Medium as well as other formats, like Periscope Q&A sessions — starting on the day Apple Watch launches — April 24th.

In the post that announces it, and on the IGG page, I’m very up front about what is involved with backing the project and what the funds will be used for. To reiterate it:

  • £500 is roughly how much it will cost to buy an Apple Watch and head to London to pick it up. Spain is not a launch country for Apple Watch, and flying to London to pick up the Apple Watch appears to be cheaper and quicker than getting it shipped.
  • £500 helps justify me taking time from my freelance routine to put work into creating this content for you guys. I’d love to do this all for free, but I just can’t justify that.

The point of the IGG campaign was to gauge demand for the content and help raise the funds needed to get this done. If it doesn’t pass its goal, and it looks like it will miss it but quite a way when it ends on Friday 10th, I’ll try and get an Apple Watch as soon as I can and still share my thoughts on it.

So, why this post?

Earlier today, I was called out as being a fraudster for running this campaign. The accuser stated that I was doing this just to get a free Apple Watch and was scamming people who donated. Obviously, I took this very personally.

I try to be genuine and sincere. Before launching this campaign, I spent a week asking myself whether I should launch it or not. Wondering how people would react to such a campaign, and whether I should just try and find another way to do this content. After consulting with friends, I finally decided that an Indiegogo campaign was a worthwhile experiment, and so I clicked launch on the last Friday in March.

I have been very upfront with what the money is being raised for, and how it will be spent. I’ve not tried to deceive in any way, and I never would. I had some ideas for what could be done with the purchased Apple Watch at the end of the content writing (some included: giving it away to a random backer, selling it and donating the proceeds to charity, or running a twitter raffle). The thought is also there to keep the Watch and continue to create content throughout my time owning it.

Content about what it’s like with Apple Watch a year in. Or how it works when you come to upgrade (How will you transfer your apps and data?). Content that brings value to those same people who backed me, and many more.

To be called a fraudster is incredibly hurtful. To think that there are people who spend their Monday evening, likely on a day off as it’s Easter, harassing other people online is upsetting. The test now is what I choose to do, what we all choose to do, with our time and energy. I hope that we all put it towards creating value for others.

I will continue to talk about “On Apple Watch” until the counter hits its end on Friday. If we make the £1,000 goal, then I’ll be ordering an Apple Watch and the content will come to you from the moment I get the device. If we miss the goal, life continues as normal. If you’d like this content to become a reality, please do back the campaign or share it with those who may also want to back it.

Thank you!

I’d like to send my gratitude to those who have already backed the campaign. Your confidence in the content I produce helps make this all worthwhile. I plan to continue creating worthwhile content for you for years to come.


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