Published inBootcamp·PinnedMember-onlyUnderstanding the people using your product by synthesizing insightsHow modern product teams understand the needs of people using their products, and diagnose problems with quantitative and qualitative insights — Originally published on productstrategy.co, a FREE weekly newsletter packed with insights and actionable product management and strategy ideas. Understanding the people using your product with insights Stephen M. Walker II in Product Insights — How modern product teams understand the needs of people using their products…productstrategy.coProduct Insights16 min readProduct Insights16 min read
Jun 7, 2022The roadmap pipeline is a simple Kanban board with a few important tweaks. Here is an overview on the board. I will guide you step by step how I use it:The Playbook to fix your Product Roadmap2866Markus MüllerI like the concept – I use something similar to track everything across all product groups.I like the concept – I use something similar to track everything across all product groups. I call this Launchpad. I also keep an eye on GTM so I know what we've talked about after release.1 min read1 min read
Published inAgile Insider·Jun 4, 2022Member-onlyLevels of Product Strategy: a framework from feature to companyProduct strategy is the translation of the business strategy and product vision into actionable context and tactics. But how does it vary from company to feature-level mandates? Let’s explore a framework. — Originally published on ProductStrategy.co A FREE weekly newsletter packed with insights and actionable ideas. Sign up for access to the library of members-only issues and exclusive downloads.Product Strategy9 min readProduct Strategy9 min read
Published inAnalyst’s corner·May 25, 2022Member-onlyBusiness strategy development: the foundation of any great product strategyWhat is strategy? Everyone knows you need one. Most people can’t agree upon what it actually is. Even fewer people can provide great examples of what it actually is. Break apart the elements of business strategy in this article. — Originally published on ProductStrategy.co A FREE weekly newsletter packed with insights and actionable ideas. Sign up for access to the library of members-only issues and exclusive downloads.Product Strategy15 min readProduct Strategy15 min read
May 2, 2022Member-onlyWorking Backwards: The Amazon PR/FAQ for Product InnovationThe Amazon PR/FAQ is the key document in the product discovery or working backwards process, used to ensure that all stakeholders have a common understanding of the idea. It is the starting point for all other product documents and mockups. Originally published on ProductStrategy.co A FREE weekly newsletter packed with insights…Product Management8 min readProduct Management8 min read
Published inLife at Freeletics·Jul 18, 2019Can you build a conversational interface in a week?How we learned to build a conversational interface for the Freeletics AI Coach — Chatbots are everywhere. Facebook Messenger. Intercom. Navigator. Hugging Face. Until this summer, I was mostly uninterested in bots, mainly because they are relegated to customer support and sales tasks. Essential tasks for any business, but not the most interesting for me. What changed? I attended F8 and drank the Messenger…Conversational UI5 min readConversational UI5 min read
Jun 26, 2019Member-onlyGood Product Manager / Bad Product ManagerA modern retelling. The first time I read GPM/BPM it opened my eyes. I now had a thoughtful benchmark for the non-maker in a product team. It helped me be a better collaborator and eventually become a product leader. Originally written in 1997 by Ben Horowitz, this fresh take adapts…Product Management4 min readProduct Management4 min read
Published inLife at Freeletics·Jan 18, 2019Product Design Process at FreeleticsLearn how we strengthen team collaboration, clarity, and trust while focusing on our customers. — What to prioritize? For people and for startups, time is the most precious resource. At Freeletics we focused our time on delivery over documentation for years. We prioritized shipping over generating notes or documenting decisions. We scaled the product teams and grew to a design team of ten. …Design7 min readDesign7 min read
Published inGXD — Global Experience Design·Feb 8, 2018Member-onlyThe lean startup is a lie…Stop me if you’ve heard this one before: senior management realizes their company’s growth and innovation is stagnant. This realization sends shivers down their spine and results in sleepless nights. Something must be done to jumpstart growth. You can test this hypothesis by looking at the number of innovation related…Lean Startup7 min readLean Startup7 min read
