The following graph illustrates why the fourth quarter is significant for many e-commerce companies. It’s a typical daily order creation graph for a part of the fourth quarter. Looking at the graph, even without any labels, you can clearly call out Black Friday and Cyber Monday. We here at the Groupon Product and Engineering organization, in partnership with Business stakeholders, run a peak readiness program in the fourth quarter to ensure our platform and services can scale to handle increased demand and continue to deliver great experiences for Groupon users — consumers and merchants.

Daily order creation in fourth quarter
Daily order creation in fourth quarter
Daily order creation in the fourth quarter

This year has been anything but normal. In addition, we are in the midst of cloud migration. This poses some interesting challenges for peak readiness planning. This article provides a glimpse of how we are tackling these challenges and getting ready for this year’s peak period. …

Sanjeev Nagvekar

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