Redesigning of Twitter really works?

There are umpteen no. of apps in the market which are corival in the real time world, and to stick with top position is the most primary and challenging task for them. For providing the elegant user experience and to survive enduring future, safe game need to play with the out of box thinking.

The original conceptualization was not distinct. The mobile interface was crowded and unfocused, repeatedly use of color distract user attention and established poor engagement experience.

Jazzy design may affect the actual focus, functionality or feature of the product. With the clean UI and proper categorizations of context, helps to improve experience.

Twitter cover the following points:

1. Think out of the box

Divergent thinking of the new UI makes Twitter different, get rid of the hamburger is the radical change to start with. The profile is the new menu.

The functionality and the meaning is still same, so why not! multiple use of a single icon. The Purpose of profile pic is still same.

“Simple can be harder than complex; You have to work hard to get your thinking clean to make it simple”
Steve Jobs

2. Be Spick-and-span

By changing the placement of ‘Search’ it makes the categorization of content more effective. To check the trending things, suggestions based on user history tweet list will display, so everything is in the context.

3. Iconography

Minimalistic design is the current trend. Line icons help them to make design clean and neat.

FAB-New Tweet - Changed the fab button with simple feather and + icon, which clearly indicate to tweet which is the primary focus and serve the purpose of the button

4. Colors

Uses of colors, multiple times…. not so good idea, less distraction with more focus on primary actions make better experience. It plays a key role to highlight the data. Twitter use brand color for only primary actions and active stages, which helps to concentrate in new interface

Wrap Up:

The new interface can work more better if experience stay long lasting and delightful with every single click. The simplicity help to focus on the feature, but same time it should not loose interest.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs

*Opinion expressed in above article are personal

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