Top 3 White Label Press Release Distribution Services for Digital Marketing & PR Agencies

Chances are if you are reading this you are well familiar with press releases and how they play a key role in gaining publicity and strengthening your brand. You may also be interested in knowing what a white label press release is and how they are distributed.

White label means taking someone else’s product or service and remaking it into theirs. The most common example is in the supermarket industry. Store brand products are often manufactured by larger companies, and the store brand puts their own label on the products.

A white label press release works much in the same way. Public relations and press release agencies are allowed to make changes to a press release to craft it into their own while still maintaining the same information of the original release. Most digital marketing and public relations firms use this tactic to promote their clients through a third party.

Although, there are literally hundreds of press release distribution companies, very few of them actually provide white label or private label services.

Here are a few excellent white label press release services.

1). NewswireNEXT

Top on our list is NewswireNEXT, an innovative Asian startup that is giving a tough competition to industry’s Top Dogs. Unlike other firms that charge an extra premium for white label services, NewswireNEXT does not charge any additional premium. Their press release services are white label by default, and the distribution features are unique in all aspects, right from mobile optimization, media mentions to top tier organic placements.

2). eReleases

One of the premiere white label press release services on the web, eReleases offers release credits. Each credit allows users to submit press releases of up to 800 words each and will be active for 24 months following the initial order. The release is not published on the eReleases site, and there is no mention of the distributor on syndicated posts.

However, there is no mention of pricing. Hence, interested parties will have to contact the site for additional information about the pricing of the white label release. Prices for white label releases are often in flux, so changes in pricing are expected.

3). Prweb

Another top rated service, PRWeb offers a variety of options available for resellers including direct sales and white label marketing. Like the previously mentioned eReleases, there is no mention of pricing. Interested businesses will have to submit a query for information about pricing.

White label press releases offer a great opportunity for pr agencies that are looking to expand their offerings.