And then there’s this. You’re staring at your screen. Your friends are staring at theirs. And your kids are doing the same. We are all locked in our silos of personalized news, information, and entertainment. And that reality has made us long for moments when we’re all talking about the same thing at the same time. It’s not a coincidence that music festivals are on the rise. It’s not a coincidence that our primary use of consumer technology is always aimed at a reconnection. Here’s my photo. Here are my kids. Here’s what I’m thinking about. The selfie is not about narcissism, it’s about connection. We miss commonality. We miss each other.