Which is the best tool? The complicated one with many features, or the simple one with limited features that’s essential for one specific task? The answer, of course, depends on which persona you’re designing for. But unless you’re targeting expert users on purpose (usually professionals or users who have devoted…

Just as all your users may not be the same age, in the same location, or even speak the same language, each of them will have a different skill level when using your product. Accommodating everyone from the most uncertain novice to the overconfident power user is a delicate balance…

I hang around in a number of groups and forums for SaaS founders. Amongst all the discussions, I see very little mention of how to invest in UI/UX or even the benefits of doing so. Functionality, performance, and stability are typically higher on the priority list. I find this baffling…

To your users, small annoyances in your app are like flaws in a romantic partner. They can handle one or two, but if more and more pile up they just end up miserable. …