How to learn digital marketing yourself without joining any course
What is Digital Marketing?
Digital marketing is any form of marketing products or services that involve electronic devices. Digital Marketing is one of those terms that’s shrouded in confusion and seems to mean different to everyone. It’s also been made to seem way more complicated than it actually is which is a shame really as it’s really pretty straightforward.
Digital Marketing is just marketing using digital tools and marketing is nothing more than communicating value to your customers. So Digital Marketing is communicating values to your customers using digital tools. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing,e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology.
Minimum requirements to get through the digital marketing on your own
Knowledge about the course: As we all know this is a digital era that is even growing further in the direction of better technological services. The apt knowledge about digital marketing is what one should have. In detail, everything is available on many portals. Advice is to dig in, know more and then move ahead.
Getting details on fields available: Certainly, Digital marketing is not one stream but a wide umbrella covering a number of fields that might interest you for life.
Selecting a field: Out of these fields, one must select one and then steadily move towards learning the rest…
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Email Marketing.
Search Engine Marketing (SEM)
Content Marketing.
Web Analytics.
Practical implementation: You should start with your blog and other social presence executing the kind of attained skills. Further, you can, of course, keep enhancing your knowledge and the presence as well.
Growing digitally wide: Stepping in might be a little heavier step, but once you are in the arena you just have to spread wide in terms of digital presence and needless to say with best of quality and quantity of the available product/service.
Ask yourself
If you are looking to learn digital marketing, you need to ask yourself why you’re learning it.
- Am I learning it to apply it for my own business? If this is your reason, your learning needs will be vastly different from others who may be want to learn it from the aspect of getting a job
- Am I learning it to get a job- In this case, you need to get a more holistic understanding of digital marketing and then get into specializing in ONE area of digital marketing. Trying to make yourself an expert in all areas is foolhardy. You can spend an eternity trying to do so and still fail. Focus on 1–2 areas only
- Am I learning to become a better digital marketer? In this case, also, your learning needs will be different from the above 2 reasons. I Am giving below the broad aspects of what digital marketing covers:-
Digital Marketing is fundamentally applying the techniques of marketing to digital channels. Like every marketing channel, the digital medium too allows for marketers to leverage certain channels to promote their brand or firm.
These could include aspects like
- Website Development: After all your website is your 24x7 salesman promoting your brand virtually and when you start implementing Digital marketing, care must be taken to ensure that your website reflects the business you are doing. Within website development, there are several aspects to be taken care of such as
- content ( ensuring that the content of your website reflects the business that you are doing so that you rank well on search engines ),
- on-page SEO ( that ensures the search engines are able to index and read your site properly in the manner that you want them to read)
- UI/UX- aspects that ensure that your site visitor is able to navigate and find the necessary information about your business quickly and easily
- Responsiveness — that ensures that your site is accessible in the right manner across all devices
- Speed- that ensures that your site loads fast on devices, especially mobile devices. this is increasingly becoming critical given the short attention spans of most users.
- Social Media Management : That covers how you manage your social media presence, build loyal fans, create engagement with your fans. Your social media channels are largely determined by who your TA is and what your business is.
- Social Media Marketing: That covers how you market yourselves across your key social media channels. Like all marketing, you need to constantly have access to new customers or prospects and your social media channels if you have chosen them well should provide more customers. How you market to them is the gamut of social media marketing
- Digital Advertising- that covers advertising on all 3rd party publishers such as Google networks, Facebook marketing etc. How you use advertising pretty much depends on what your marketing objective is — brand building, brand engagement, lead generation and your choice of channel, the manner of advertising would depend on this.
- SEO: These covers use SEO techniques to ensure that your website and content get ranked on Page 1 on search engines. How you do this is the domain of SEO specialists and content specialists.
- Email Marketing- which covers how you use email as a marketing tool to promote your brand or firm. This is an area which in recent years has once again come to the forefront
- Content Marketing- which covers how you use high-quality content to market your brand or firm. This has seen an upsurge which changes that give sites with better content a higher SEO rank.
CONCLUSION
Start a blog! It teaches you almost everything about digital marketing!
Treat your blog as your first digital marketing client.
Your first client’s target is to gain traffic and make money with that.
One by one find out the ways how you can gain traffic organically without spending any budget. There are plenty of blogs out there to help you on this. You’ll come across many areas of DM like SEO, SMO, SEM, SMM, PPC, Link Building, Conversion Optimization, Analytics etc.
Learning by doing will be the best practical way to achieve your goal in this field because it’s always updating with the new trends and predictions for the future. The most efficient way to learn digital marketing is to “practice as you study.”
