How To Master Social Media in 5 Minutes
Everyone promotes their business on social media nowadays. But only a few are able to succeed. It’s because most people don’t know what social media marketing is!
For them, it’s limited to promoting their product and services to their followers and friends. Ultimately, they can think of only advertisements to increase sales and extend brand visibility.
However, social media marketing is more than that! Get a whole new perspective and how to master social media for your business in 20 minutes.
Communicate With Your Audience
Social media marketing emerges as a burden for a lot of companies because they think of it as an advertising tool. They forget that social media is all about communicating with your audience and building a relationship with them. Take it as a medium to talk to them, and your marketing efforts will start paying off!
Fulfill The Purpose Of Social Media
Remember, people are not on social media to check a new product or service you’re offering. They are there for entertainment, to crack jokes, to learn new things, to connect and network with new people.
So, make sure one of your social media marketing objectives includes entertaining and engaging with your audience.
Be Consistent In Growing Your Community
Social media marketing is pointless if you get active once a week or every couple of days. You need to be there daily and continuously engage with your audience.
So, one of the most important things you need to consider is to be consistent in adding value to the community and focus on building the community.
Adding Value Is The Key
Along with communicating with them, your social media channels must focus on adding value to their life. That’s the key reason why they would engage with you on social platforms.
If you could answer their questions, provide a solution for their problems, make them feel superior, your efforts will definitely be paid off!
Social Media Is A Giant Networking Event
Social media is like a giant networking event. When you go to a networking event and hand your business card to people, most cards would end up in the trash. Because nobody would be interested in knowing about the business of an unknown person.
But in the same event, if you try to solve the problem of people or answer their questions, they would take an interest in you and ultimately in the product or service you offer and get in touch with you.
Know The Right Target Audience
Having a sense of the right target audience for your brand is essential for any kind of marketing effort.
You need to have a sense of who is your target audience, what do they do, what are they looking for and more. Because if your content isn’t reaching the right target audience, or is not relevant to them; all your promotional efforts will go in vain.
Find 20 Uninterrupted Minutes Every Day
Dedicate 20 uninterrupted minutes daily to social media to promote your business. Create a content calendar for all channels and plan everything in advance so that you don’t miss out on posting important content during holidays, events and all other essential times.
It can be a huge help to decide at what times you need to post about sales or when you need to post curated content.
Engage With Fresh Content
When you’re connecting and networking with your audience daily, you may often run out on content ideas. Follow the latest news and trends of your niche on these channels and you will stay updated with new content ideas.
Social Media is all about SELLING
- Share: Keep sharing content that will add value out there into the social media world.
- Engage: Engage with others’ content, talk to people, answer their questions, and appreciate your audience for positive reviews and respond to the negative ones!
- Listen: It means looking for content ideas from various platforms such as Feedly, Twitter lists and more. Also, listen to what your TA is looking for, what they’re asking and build content around that.
- Learn: Most important aspect, learn from your mistakes, learn from your analytics! Dedicate a day to go through analytics and note down what is working and what is not.
So how are you going to spend today’s 20 minutes for optimizing your social media?