Another myth that I think traps people is that they feel like they have to use a lot of words. If you look at Steven Pressfield’s book The War of Art, some of the chapters are really short. But he manages to say so much with so few words. The same applies to many of the 6000+ blog posts Seth Godin has written on his blog. Don’t underestimate the value of an idea that only needs one sentence to be expressed.