How I launched my app,

as a solo,

non-tech,

first time founder,

and full-time dad.


To be absolutely frank, I don’t like being told I can’t do something. That got me in a lot of trouble as a child. Most times in your career you’re hired to do a specific job. In sales? Then sell. An engineer? Then code.

And when you’re not something, you’re told that you shouldn’t deviate far from your expertise. As we get older, we get comfortable in our roles. That’s why a majority of startups are founded by 20-somethings; they haven’t been comfortable in any one role and they usually don’t have a family to support.

The most dangerous part is that we actually start believing it — that we shouldn’t be able to do something. That we can’t do something — the risk is too great. That fear permeates all facets of our life and before we know it, we’re too fearful to try anything outside of the box.

I don’t write code.

I have a family and two and half year old daughter.

I’ve never created and launched a mobile app before.

I’ve never started a company before.

I don’t live in Silicon Valley.


There, I said it. I’m totally naked.


But here is what I do know:

I’ve been involved in startups for over a decade and in roles ranging from marketing to business development.

I’ve been a team member of two startup acquisitions totaling $550M. (#1 & #2)

I have surrounded myself with amazing advisors and mentors.

I know that Los Angeles (Silicon Beach) is bursting at the seams with startup talent and momentum.

I’ve been interested in design and mobile for a long time.

But most of all, I know there will be a future conversation with my daughter. I don’t want to be a hypocrite. I want to tell her to do whatever she wants. I’ll tell her that she was the inspiration for my app. I will tell her that I tried something. And that my family was and is my motivation and inspiration.

My daughter should know that if you at least try, you cannot fail.

In February 2015, my parenting app called Kinnecting launched in the Apple App store. And just over a week ago, we went live in the Google Play Store. Less than two months after the app went live, I had users in 11 US states and the press wrote a small article on it.

Published on BuiltInLa.com April 3rd, 2015

No funding. No technical co-founder. No office.

Just me, an idea, a Mac and savings.

I wanted to write about this because I want to connect with other entrepreneurs out there who have an idea and just haven’t pulled the trigger yet. Maybe it’s a first time founder. Maybe a parent who’s discouraged from taking the dive. Or someone teaching themselves how to code for the first time. Perhaps someone that doesn’t know where to start, because they’ve been told for so long that it’s not who they are.

For me, it’s been an incredible journey. A journey that I’m just beginning. So far, it’s as difficult as it is rewarding. It’s also time consuming and lonely.

And overwhelmingly liberating.

I thought I’d start writing because of all of the inspiration and awesome comments I’ve received in places like App Entrepreneurs and Marketers Group on FB, HackerNews and my friends that have been there since day one. More people are starting to ask me about how I started and so I think I’ll share. I invite you to come along this journey because it’s not mine alone.

We all need to start somewhere.

And I’m starting here.


I’m a full time dad, working on my app. I just changed my daughter’s diaper before publishing this. I’m trying to blog when I can. If you want to be notified of new blog posts, sign up here. Please feel free to comment and reach to me directly via email or twitter.