Exactly. The moment you start saying “it won’t happen here” it’s already happening. The moment you start saying it’s not fascism because it doesn’t respond to some dictionary definition or because X years ago it happened somewhat differently somewhere else. The moment you say he’s not Hitler because he doesn’t wear swastikas. The moment you feel you have all the right ideas and thoughts and go to all the right protests and marches and thus you couldn’t possibly be a part of it. You are already a target.