How to create User Personas for any Digital Product

To create user personas as a UI/UX designer for any product, consider the following steps:

1. Define target audience: Identify the demographic and psychographic characteristics of the target audience for the app, such as age, income, occupation, education, interests, and goals.
2. Conduct research: Gather data from customer surveys, interviews, and online forums to gain insights into their needs, pain points, and behaviors when shopping online.
3. Create personas: Based on the research, create a few representative personas that capture the distinct characteristics, needs, and goals of the target audience. Give each persona a name, background, and a description of their motivations and pain points.
4. Assign customer journeys: Map out the typical customer journeys for each persona, including the steps they take when shopping, the pain points they face, and the solutions they seek.
5. Validate personas: Share the personas with stakeholders, conduct user testing, and gather feedback to validate their accuracy and make adjustments as needed.
6. Incorporate personas into design: Use the personas to inform the design decisions, such as the layout, navigation, and features that cater to the needs of the target audience.

Example personas:

• “Sola Mark”: A 25-year-old tech-savvy individual who values convenience and enjoys shopping for unique and trendy items.
• “Budget-conscious Aduke”: A 40-year-old mother of two who prioritizes affordability and seeks the best deals when shopping online.
• “Eco-conscious David”: A 35-year-old environmentally aware individual who values sustainability and seeks out eco-friendly products.

Image from https://uxplanet.org/user-persona-templates-that-will-make-your-life-easier-baee74ba5fc4

Read more here: https://uxplanet.org/user-persona-templates-that-will-make-your-life-easier-baee74ba5fc4